Brand Standards Identity Manual

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
Going Forward 1.0
Intro
The Brand Standards
of Excellence.

This manual has been designed for easy

reference to the information needed to
visually reproduce the Pizza Hut brand.
These standards ensure a consistent
global presentation of the Pizza Hut
identity, which is critical to the success
of our brand for these reasons:

The Pizza Hut logo and brand

symbols represent the essence of our
brand, and instill loyalty in customers.
Our logo brand symbols are
protected by IP laws which guard
against infringement and copying of
the Pizza Hut concepts.
Inconsistent usage of the Pizza Hut
logo and other brand symbols could
weaken and dilute the message to
consumers about the brand.

If you have any questions about the infor-

mation presented in this manual, please
call (WHO?) at (NUMBER).

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
Table of Contents 1.1
Intro
Table of Contents
SECTION 1: INTRODUCTION
1.0 Going Forward
1.1 Table of Contents
1.2 Manual Purpose
SECTION 2: BRAND STANDARDS
2.0 Our Logo
2.1a Master Logo
2.1b Reverse Logo
2.2 Clear Space
2.3a Colour Palette
2.3b Supportive Colours
2.4 Logo Colours
2.5 Spot vs. Process Colour
2.6 Colour Printing
2.7 Background Control
2.8 Logo Misuse
2.9 Typeface Usage
1
Intro
2
Brand
Standards 3
Secondary
Elements
SECTION 3: Secondary Elements
3.0 Topping Icons
3.1 Fresh Topping Icons
3.2 Arte Topping Icons
3.3 Topping Colour Palette
3.4 Topping Icon 1Colour
3.5 Topping Icon Misuse
SECTION 4: Brand Protection
4.0 Trademark Standards
4.1 Trademark Purpose
4.2 Trademark Defined
4.3 Legal Matters
4.4 Let Us Know
4
Brand
Protection 5
Premiums
& Wearables
SECTION 5: Premiums & Wearables
5.0 Linking Up To Good Times
5.1 Logo Usage
SECTION 6: Company Documents
6.0 Communicating Outward
6.1 Overview
6.2 Pizza Hut 4 Colour
6.3 Pizza Hut 2 Colour
6.4 YUM Letterhead
6.5 YUM Business Card
& Envelope
SECTION 7: Production Resources
7.0 Production Files
7.1 Colour Swatches
7.2 Colour Swatches
7.3 Colour Swatches
6
Company
Documents 7
Production
Resources
Manual Purpose 1.2
Intro
Page Titles A Fresh New Look.
and Numbers
The page titles Pizza Hut has a whole new look for the
listed in the Table 21st century, with bold versions of classic
of Contents are symbols, along with a few new icons, too.
repeated at the
top of the bar. The Master Logo is the key to our brand
Page numbers identity, and conveys Pizza Hut has fresh,
contain the delicious food in an upbeat and fun atmo-
section number sphere.
followed by a The Red Roof is the iconic flash of red
period and the that welcomes you to the home of hospi-
page number of tality.
that section.
Topping Icons are colorful and playful
graphic elements that express great taste
and freshness.
Find What You Are
Together these brand symbols communi-
cate renewed energy, excitement, quality
Looking For and
and freshness. They are visual shorthand Download the Artwork.
for the essence of the Pizza Hut experi-
Section Number For a complete list of electronic files,
ence—friends and family sharing good
and Section Title see page 7.0 or go to
times over great pizza and pastas.
are always listed www.p izzah u t logos .c om
in the die cut area
at the bottom and
are highlighted
with ghosted art
work that trans-
itions the page.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.0 Our Logo

Brand Standards
Setting the Standard.

This section introduces the main com-

ponents of the Pizza Hut Brand identity.
These include our logo which highlights
our red roof tradition, as well as vibrant
colours that speak to the freshest
ingredients in every meal we prepare.
Also in this section a secondary set of
colours that are contemporary and
appealing to our customers, and work
well with the primary colours found in
our logo.
We also provide some typeface standards
which help with continuity of our brand
as we communicate to both external
and internal audiences. Collectively these
standards will help you present and pro-
mote the Pizza Hut brand with clarity and
consistency, sending a powerful message
about our quality, freshness and leadership.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.1a Master Logo

Brand Standards
The Master Logo.

The Pizza Hut logo is the key to our Roof Icon

brand identity. It’s designed to convey
a clear and simple message: Pizza Hut
is a place where delicious, high quality
fresh food is available in a fun, upbeat
atmosphere.
The Pizza Hut Master Logo is a vertical

Green Spot
arrangement of four basic elements:
The Red Roof: the symbol
of our restuarant heritage
The Pizza Hut name
The Yellow Underline
The Green Spot
Our 4-colour Master Logo has the

Logotype
greatest visual impact and should be used
on a white background whenever possible.
Alternate versions of the logo have been
developed for exclusive use on signage,
premiums and wearables. Please see the
Enhanced Dine In Manual for signage specs
and the Premium and Wearables section
(5.0) of this manual for the alternative Underline
formats.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.1b Reverse Logo

Brand Standards
Reverse Logo Usage.

The Pizza Hut Logo will at times be

placed in an environment where the
background colour is not the preferred
white. We have specific rules for how the
logo rests on a patterned background (see
2.7 Background Control in this manual) and
guidelines for solid coloured backgrounds
as well.
Background colours should be confined
to our branding set of colours. We offer
a primary colour set and a secondary or
supportive set of colours (see 2.3a Colour
Palette in this manual). There are dark
and light palette colours to choose from.
When in question, it is best to use Pizza
Hut Black as a solid background colour as Reverse Logo_4 Colour
demonstrated to the right. If you decide
to choose one of the darker secondary
colours, you may do so with the reverse
logo.
A complete list of logos and supportive
brand elements are located in sections
2.0 Brand Standards and 3.0 Secondary
Elements of this manual.

Reverse Logo_2 Colour Reverse Logo_1 Colour

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Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.2 Clear Space

Brand Standards
Clear Space.

The integrity of the Pizza Hut Master

Logo relies on a clear and legible
presentation. To provide the proper
setting and to comply with trademark
standards, the logo must be surrounded
by space that is clear of graphic or
typographic elements. This space is
called “clear space.”
“X Height”
The Pizza Hut logo clear space is
defined as “X height” of the “i”
that resides inside our logo.

Minimal Size

The logo must be flexible in size to

accomodate a variety of demands for use.
To insure readability and maintain integrity, 3/4” (19mm)
we have formulated a minimal size which
is at least 3/4” in height.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.3 Color Palette

Brand Standards
Our Brand Colours.

Colour is an integral part of brand

Pizza Hut Primary Colours
identity. Our primary colours are found in
the Pizza Hut Master Logo and are
displayed on the right.
We have defined our Pizza Hut colours in Pizza Hut Pizza Hut
Red Yellow
various colour spaces located under each
colour swatch. Also included is white, the Pantone ® 485C/485U Pantone ® 123C/109U
preferred background colour for our logo
CMYK c0m95y100k0 CMYK c0m24y94k0
to reside. The second choice is Pizza Hut
Black.

We have also developed a secondary

supportive set of colours. They are
located in 2.3b Suppotive Colours in
this manual.
Pizza Hut Pizza Hut
Green Black
Note!
When using the reverse Pizza Hut logo, an Pantone ® 347C/354U Pantone ® Process Black
additional colour is used, Pizza Hut Dark Red. CMYK c100m0y86k3 CMYK c0m0y0k100
That colour swatch is located at the back of
this manual.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.4 Logo Colors

Brand Standards
Our Logo Colours.

Colours for the Pizza Hut Master Logo

have been carefully selected to create a
unique visual identity that communicates
quality and freshness. The 4 colour version
of the logo should be used whenever
possible.
There may be times when it is not
possible to use 4 colours. We have
created a limited number of acceptable
colour versions. The version you choose PIZZA_MLA_4C PIZZA_MLA_3C
should be determined by particular 4 Colour Spot 3 Colour Spot
application and background, as well as by Pizza Hut Red Pizza Hut Red
Pizza Hut Green Pizza Hut Yellow
the printing or manufacturing technique Pizza Hut Yellow Pizza Hut Black
employed. Pizza Hut Black

PIZZA_MLA_2C PIZZA_MLA_KT PIZZA_MLA_1C

2 Colour Spot 1 Colour Spot with Tint 1 Colour Spot
Pizza Hut Red Pizza Hut Black Pizza Hut Black
Pizza Hut Black

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2
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Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.5 Spot vs. Process

Brand Standards
Spot Colour vs. 4 Colour Process.

The difference is in the ink. Print pieces

like magazines and colour newspapers use
only 4 specific coloured inks to produce
their publications. This is known as “4
Colour Process.” Theoretically the blend of
these inks can give you the colour needed
to produce an image. This 4 Colour
Process is also known as “CMYK,” which
stands for Cyan, Magenta, Yellow and Key.
“Key” is a descriptor for “Black.” Key is
Pizza Hut used to bring out depth and detail.
4 Colour Spot
Logo But there are limits to a palette of just 4 Process Process Process Process
Cyan Magenta Yellow Black
colours. There are simply some colours
that can not be reproduced. That’s when 4 Colour Process
specifically mixed inks are used in printing.
These special mixed inks are referred to
as “Spot Colours.”
Pizza Hut Red Pizza Hut Green Pizza Hut Yellow
To differentiate the brand, most companies
define their colours in spot colours. Pizza
Hut has chosen its signature red as
Pantone® Matching System 485 or
PMS 485. We call this Pizza Hut Red.
Pizza Hut
4 Colour Process
All of the Pizza Hut logos and art have
Logo been constructed with specific spot Spot 4 Colour Spot 4 Colour Spot 4 Colour
colours. Use them whenever possible. Process Process Process
When confined to 4 Colour, refer to the
CMYK breakdowns in section 2.3 of this
manual.

1Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables
Company
6
Documents 7
Production
Resources
 2.6 Colour Printing

Brand Standards
A Crash Course on Colour.

Our goal at Pizza Hut is to achieve consis-

tent colour reproduction of our colours
in every application worldwide. This quick Pizza Hut
overview of printing will help ensure con- Red

sistent colour in everything you print.

Colour Reacts Differently on Different

Paper Stocks.
Pizza Hut
The shade of the paper stock may be Green
warm or cool, which could significantly
alter the final appearance of the approved Pizza Hut
Pizza Hut ink colour you are using. Always Black

take care to precisely match the Pizza Hut

colour chips in the back of this manual.
You may need to adjust the color to
exactly match the color chip.

Colour Reacts Differently in Different ut

Printing and/or Reproduction Processes.
Reproduction methods such as offset
sheet-fed printing, flexo, and gravure
can affect the final appearances of the
designated Pizza Hut colour inks. No
matter which process you are using, it
is critical that the colour is adjusted to
match the Pizza Hut colour chips in sec-
tion 7.1 this manual.
Pizza Hw
Yell o
Important Note!
The colour chip pages are extremely vulnerable to fading from
ultraviolet rays – avoid excessive exposure to light and always
keep them out of direct sunlight. The shelf life for these colour
chip pages is one year and they are dated for your convenience.
New pages should be reordered on a yearly basis to avoid an
inaccurate colour match.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Background
2.7
Brand Standards
Control

Standing Out.

No matter which of our logos is best

applicable, our logo must always stand
out. Always make sure that the background
provides sufficient contrast for the logo to
be clearly legible. Whenever possible, the
logo should appear against a white back-
ground, which provides the best contrast.
The second best alternative is to use the The Master 4 Colour Logo The Master 4 Colour Logo
reverse logo on a solid black background. should never appear on a can appear when the
The logo should never appear on a back- busy background. background provides contrast.
ground that interferes with its visibility. A
clean, single coloured background without
patterns or busy imagery is always pre-
ferred.

Note!
Apply this methodology when using secondary
branding elements such as typeface usage 1 and 2 Colour Logos Do not use the logo when the
should never appear on a background does not provide
and the topping icons section 3.1 of this busy background. sufficient contrast.
manual.

1 and 2 Colour Logos Do not use the logo on a dark

should never appear on a background that does not
patterned background. provide sufficient contrast.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.8 Logo Misuse

Brand Standards
What Not to Do With Our Logo.

The guidelines in this manual have been

developed to help with the correct and
consistent use of all the elements of the
Pizza Hut identity. Proper usage safeguards
our brand and gives it greater impact in
the global marketplace. Do not use any colour other Do not alter propor tions
than the Pizza Hut Logo colours
This page illustrates many common errors
to watch for and avoid, such as altering
the logo’s typography, modifying the
graphic design, changing the brand colours,
and placing the logo on backgrounds that
interfere with its visibility.

Do not remove ar t from the logo Do not alter the typeface

Do place on a busy background Do not redraw any logo elements

Do not use with 3rd par ty elements Do not reposition logo elements

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 2.9 Typeface Usage

Brand Standards
Typefaces to Complement
Our Branding Elements.

It’s all about giving us an ownable brand Primar y Typeface

presence as we communicate both Gill Sans
outwardly and to ourselves. Part of that
brand presence is the font chosen to abcdefghijklmnopqrstuvwxyz
display our written words. Our primary ABCDEFGHIJKLMNOPQRSTUVWXYZ
typeface is Gill Sans, a sans serif typeface
that is modern and easy to read. Gill Sans 1234567890!@#$%^&
is available in a variety of weights and
styles and should be the dominant face in Gill Sans Light
all print and electronic communications. GIll Sans Light Italic
Our secondary typeface is Palatino, a serif Gill Sans Regular
font with a very classical look. It sits well Gill Sans Regular Italic
side by side with Gill Sans. Palatino also Gill Sans Bold
comes in a variety of weights and styles. GIll Sans Bold Italic

Secondar y Typeface
Palatino
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&
Palatino
Palatino Italic
Palatino Bold
Palatino Bold Italic

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 3.0 Topping Icons

Secondary Elements
Enhancing Our Brand Message.

The Pizza Hut topping icons are

supporting elements that speak to
our fresh ingredients. They are simple
illustrations which send a consistent
and appetizing message of quality and
freshness. In this section you will find two
sets of topping icons, along with their own
colour palettes. The simple guidelines here
are to help facilitate your usage of these
secondary branding elements.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Fresh Topping
3.1
Secondary Elements
Icons

The Fresh Topping Icon Set.

The topping icons provide colourful

graphic elements to complement the
Pizza Hut logo. Designers can use the
fresh set of topping icons creatively while
maintaining a consistent Pizza Hut look.
The fresh topping icons are recommend-
ed to be used as shown here. In certain
Pizza Hut Fresh Tomato Pizza Hut Fresh Green Pepper
instances it is permissable to use these
icons screened back or as tone-on-tone
elements in your artwork for print,
in-store, POS or electronic applications.

Pizza Hut Fresh Herb Pizza Hut Fresh Garlic Pizza Hut Fresh Mushroom

Pizza Hut Fresh Onion Pizza Hut Fresh Cheese

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Arte
3.2
Secondary Elements
Topping Icons

A New Set of Topping Icons.

The Pizza Hut topping icons have

become part of our visual brand
recognition. The Fresh Topping Icon set
was originally developed in 1998 and is
still in use today. We have also developed
another set, the Arte Topping Icons. This
style is closer to the new artwork that will
Pizza Hut Fresh Tomato Pizza Hut Fresh Green Pepper
appear in the international restaurants and
has been made available to give users a
choice. The colour palette is shared with
the original topping icons (3.1) which
were designed to work with our logo
colours.
This artwork is available electronically in
the CD-Rom in the back of this manual.
Pizza Hut Fresh Herb Pizza Hut Fresh Garlic Pizza Hut Fresh Mushroom

Pizza Hut Fresh Onion Pizza Hut Fresh Cheese

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Topping
3.3
Secondary Elements
Colour Palette

Fresh Topping Colour Palette. Pizza Hut Topping Colour Palette

This palette was designed to complement
the Pizza Hut logo colours and convey a
sense of freshness. The Topping Icon
Toppings Toppings Toppings Toppings
Colour Palette includes both the Fresh Red Dk Red Green Dk Green
Topping Icons and Arte Colour Icons
adding shades of green and orange as well Pantone ® 485C/485U 704C/187U 347C/354U 342C/335U
as beige and warm gray. Because of the CMYK c0m95y100k0 c0m92y72k29 c100m0y86k3 c100m0y71k43
intensity of colour used, the colour palette
will stand out.
Remember, good colour reproduction
is very important to keep our commun-
ications sharp and fresh. Toppings Toppings Toppings Toppings
Lt Green Orange Yellow Dk Beige

Pantone ® 583C/397U 1375C/137U 123C/109U 1355C/135U

CMYK c23m0y100k17 c0m40y90k0 c0m24y94k0 c0m20y56k0

Toppings Toppings Toppings

Lt Beige Dk Gray Lt Gray

Pantone ® 1215C/1205U 408C/Warm Gray 5U Warm Gray 3C/3U

CMYK c0m9y45k0 c0m10y11k34 c0m4y8k17

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Topping Icon
3.4
Secondary Elements
1 Colour

I Colour Fresh Topping Icon Set.

These topping icons are provided for the

times in which limited inks are available in
the printing process. We have offered a
black tone version as seen on the upper Pizza Hut Fresh Pizza Hut Fresh Pizza Hut Fresh Pizza Hut Fresh
right of this page, as well as a one colour Tomato Green Pepper Herb Onion
version in Pizza Hut Red. These can be
used as they appear, screened back, or
as tone-on-tone elements. In some cases
your designer may want to use the
approved Pizza Hut Colour palette to
tone the art., which as seen below is
permissible to ghost. Pizza Hut Fresh Pizza Hut Fresh Pizza Hut Fresh
Garlic Mushroom Cheese

Pizza Hut Fresh Pizza Hut Fresh Pizza Hut Fresh Pizza Hut Fresh
Tomato Green Pepper Herb Onion

Pizza Hut Fresh Pizza Hut Fresh Pizza Hut Fresh

Garlic Mushroom Cheese

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 3.5 Icon Misuse

Secondary Elements
Topping Icon Misuse.

It is important to keep the colour integrity

and size relationships when you are using
the Fresh or the Arte Pizza Hut Topping
icons. Remember: these icons were 1. The Topping Icons Should Not Be Altered In Any Way
developed to work with the main Pizza
Hut branding scheme and changing their
appearance diminishes our overall brand
character.
1. The icons should not be altered in 2.
any way.
The Topping Icons Should Never Compete
2. The icons should complement and With the Pizza Hut Logo
not compete with the star of our
brand identity: the Pizza Hut logo.
Make Sure the Icons Are Clearly
3. To keep the icons clearly visible, Visible.Do Not Display Them On a
don’t display them on a coloured or
3. Patterned Background 4.
patterned background. Do Not Create a Cornucopia Effect

4. Don’t create a cornucopia effect with

the icons; less is more. 5.
5. When using several icons together
make sure they are proportional Keep The Size Propor tional When Using Several Icons Together
in size.
6. Do not create any icons of your own.
7. Do not mix icon sets.
6. 7.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 ®
Trademark
4.0
Brand Protection
Standards

Trademark Standards.

At the core of our brand identity, the

Pizza Hut name and logo are two of our
most valuable assets. Just as there are
graphic standards to ensure the effective
application of our visual identity, there
are also special techniques and rules to
safeguard our name, our logo and all Pizza
Hut trademarks from being weakened or

©
infringed upon. Over the next few pages,
you’ll learn how to protect our trade-

™
marks. And remember, when in doubt
about any matter pertaining to trademark
use, always consult YRI International Legal
in Dallas.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Trademark
4.1
Brand Protection
Purpose

A Mark of Excellence. On Your Marks.

When people hear the name Pizza Hut and see our logo In legal terms, a brand is a trademark. A trademark
they instantly think of great tasting food, courteous service, can be a:
convenience and fun. That’s the power of a world-class
Word
brand. It’s more than just a name, more than a graphic design
– it’s a meaningful symbol in the minds of consumers. And Collection of words
that’s the result of years of work and investment in building Phrase
our brand. Our name and our logo are our number one
trademarks; they are among our most precious assets. As Name
such, they need to be protected to preserve their value. Slogan
The strength and selling powers of our trademarks depend Symbol
on their correct and consistent use. Negligent use can Design
weaken our trademarks and make it difficult to enforce
them against competitors. If neglected, trademarks may Picture
even enter the public domain as everyday words or Configuration
symbols which can be used by anyone. This can have a
Any combination of these which is used to identify
disastrous business impact.
the products or services of a particular company
The following pages outline correct trademark usage. The
Trademarks help consumers to distinguish one company’s
guidelines will help you properly use Pizza Hut trademarks
products and services from similar offerings produced by
in any medium, including television, radio, print, signage,
other companies.
menus and point-of-purchase materials. Since the manual
cannot anticipate every contect in which our trademarks A trademark is a symbol of the source of a product or
may be used, it is still essential to obtain prior clearance service, rather than of the type of product or service. It
from our legal department for trademark uses. also stands as a symbol of the quality which purchasers
expect in the products or services offered by the owner
of the trademark.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Trademark
4.2
Brand Protection
Defined

Servicemark vs.Trademark. Our Logo Is Registered.

A service mark is a type of tramemark that identifies Our logo design has been registered in every country and
services rather than products. Pizza Hut is both a trade- you should use the ® symbol together with notice of
mark, identifying pizza and other products, as well as a ownership as shown below.
servicemark, identifying restaurant services. For practical
purposes, the same rules apply to both service marks and The Pizza Hut logo is a trademark of Pizza Hut
trademarks. This manual will use the term “trademark” in International, LLC
its broader sense to cover goods and services. ® designates trademarks of
Pizza Hut International, LLC
Trademarks Take Notice.
Reg. T.M./Enrg. Pizza Hut International, LLC
Trademarks are words and symbols with special status. (used in Canada)
Once they are registered, they require special treatment or
wherever and whenever they appear. We have registered
Marca Registrada’ Marc. Reg.;
the new Pizza Hut logo and are currently registering our
or M.R. (used in Mexico)
new set of topping icons in every country around the
world.
The use of the registration symbol ® or any other
notice of ownership (e.g. TM) in connection with a
trademark that is not registered in the country of
interest may carry a legal risk, including monetary
penalties for improper use.

The pizza Hut logo is a trademark of Pizza Hut International, LLC

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Legal
4.3
Brand Protection
Matters

Trademark Management. Get The Proper Clearance.

Since there are important legal issues involved in To help protect our trademarks, it’s always essential to
trademark management, our worldwide trademark get proper legal clearance for all internal and external
program must be administered from a central point, materials, including:
namely our YRI Legal Department. Only the Legal
Department may: New advertising
Signs
Clear and approve new trademarks
Packages
Prepare licenses for use of our marks
by other parties Labels
Acquire trademark rights through agreements Catalogs
File and prosecute applications for Brochures and news releases
trademark registration Promotional materials
Challenge other parties’ trademarks Novelties
File, prosecute, and defend trademark Magazine articles
infringement actions
Speeches
If you have a request related to any of the above actions, Broad distribution memos
please forward it as soon as possible to the YRI Legal Other media through which our trademarks will
Department. recieve significant public attention

There are two basic reasons for getting the Legal

Department’s approval. First, it helps us avoid errors which
might harm our trademarks. Second, it helps us avoid
potential legal conflicts with other users of the same or
similar marks.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources

Brand Protection
Looking Out for Our Logos.
Here are some general guidelines for using the Pizza Hut
logo design, The Best Pizza Under One Roof, and our core
product marks e.g. Pan, Stuffed Crust, Edge, Sicilian, Italian:
The presentation of the logo must be consistent
and undistorted, and the logo must be clearly
reproduced.
The design mark must be at least
19mm (3/4”) in size.
The appropriate registration symbol must
always be used.
The components of the design mark may not be
altered or used in a configuration other than as
registered or approved for registration.
The approved colors of the Pizza Hut logo,
including Pizza Hut Red, can be found in section
2.3 of this manual.
Words or designs may not be used directly
around or under the Pizza Hut logo, as this would
make the design and words appear to be a new
design mark.
Note!
Examples of incorrect logo usage can be found in section
2.8 of this manual
1 Intro
2
Brand
Standards
Secondary
Elements
4.4 Let Us Know
Looking Out for Our Logos.
The use of any Pizza Hut trademark by a company or
individual other than Pizza Hut or its franchisees pursuant
to the terms of their franchise agreements could
constitute infringement of our exclusive rights. Infringe-
ment may involve the use of an identical mark or a mark
which, although not identical, is confusingly similar in
sound, appearance or meaning to a Pizza Hut trademark.
If It’s Deceptively SImilar...
For example, use of terms such as PERSONAL PAN
PIZZA, BAKIN’ IT GREAT, and JIM’S PIZZA HUT should
be reported to the YRI Legal Department. Any restau-
rant that uses similar signage, symbols, or designs should
also be reported. Please do not contact the other party
directly; instead fill out a Trademark Infringement Report
Form. These forms are available to assist in gathering
information which will allow the YRI Legal Department to
evaluate and pursue trademark infringements.
International Registrations.
Pizza Hut trademarks which are registered in the United
States may or may not be registered in all other countries.
Similarly, certain Pizza Hut trademarks are not registered
in the United States but are registered in other countries.
To find out the status of a particular mark and the
appropriate trademark notice, please check with the
YRI Legal Department
3
4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Linking Up To
5.0
Premiums & Wearables
Good Times

Getting Out and About.

Premium and wearables offer us a chance

to link the Pizza Hut logo to enjoyable
experiences which help create and
enhance the friendly image of our brand.
Whether applied to t-shirts, polo shirts,
baseball caps, watches, or anything else,
the logo must always represent the spirit
of the brand with fun, style, and class.
Given the wide range of materials
involved, it is important to ensure the
accurate reproduction of the Pizza Hut
logo and colors on premium wearables.
Some easy-to-follow guidelines are
presented in this section. Be sure to use
only approved suppliers and artwork in
producing these items for your needs.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 5.1 Logo Usage

Premiums & Wearables

Putting Our Logo on Premiums
and Wearables.

Every type of Pizza Hut premium and

wearable item represents a unique
reproduction challenge. When creating
any form of Pizza Hut premium it’s
PIZZA_MLA_4C PIZZA_MLA_3C PIZZA_MLA_2C PIZZA_MLA_1C important to carefully follow the
4 Colour Spot 3 Colour Spot 2 Colour Spot 1 Colour Spot guidelines in this book regarding proper
Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Black usage of the Pizza Hut logo and colors.
Pizza Hut Green Pizza Hut Yellow Pizza Hut Black
Pizza Hut Yellow Pizza Hut Black While the 4 colour master logo on a
Pizza Hut Black white background is the prefered usage,
we recognize the need for flexibility when
Note!
it comes to premiums and wearables.
When producing Sometimes it is preferred to use the logo
wearables, reversed out of the black background as
embroidery directly shown to the left.
onto fabric is
always preferred The type of premium/wearable you are
over silkscreen producing will dictate the color treatment
or embroidered chosen for the Pizza Hut logo. Carefully
Reverse Logo_5 Colour Reverse Logo_2 Colour Reverse Logo_1 Colour patches. select the color treatment that provides
the best contrast for our logo and refer to
the Background Control Section (2.7) in
this manual for additional guidelines.
Pizza Hut Pizza Hut Pizza Hut Pizza Hut
Red Maroon Green Yellow

Pantone 485C/485U 704C/187U 347C/354U 123C/109U

CMYK c0m95y100k0 c0m92y72k29 c100m0y86k3 c100m24y94k0

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Communicating
6.0
Company Documents
Outward

Communicating With Others.

As with any global franchise network,

Pizza Hut communicates with a variety of
internal and external audiences, whether
it’s with customers, transmitting messages
to staff, or communicating with suppliers. In
order for us to project a cohesive image,
it’s essential for these documents to share
a unified look that’s consistent with our
brand identity. The guidelines in this
section will help you achieve this goal.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 6.1 Overview

Company Documents
The Companies We Serve.

Our corporate stationery plays a prominent

role in communicating our identity globally
and often serves as the first exposure to our
logo and overall corporate image.

It’s critical that our stationery is

produced consistently and
accurately by following the
guidelines for colour as well as logo
and font positioning.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Pizza Hut
6.2
Company Documents
4 Colour

Pizza Hut Logo.

This copy will be specific to the final

layout and measurements between
elements.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Pizza Hut
6.3
Company Documents
2 Colour

Pizza Hut Logo- 2 Colour.

This copy will be specific to the final

layout and measurements between
elements.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Colour
Swatches
 YUM
6.4
Company Documents
Letterhead

Yum

This copy will be used to define the YUM

stationery when we get it.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 YUM Business
6.5
Company Documents
Card & Envelope

Yum

This page will be used if there are two

sets of YUM stationery as was the case
with Tricon... one set with brands at top
and one with brands at the bottom.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Production
7.0
Production Resources
Files

Accessing the Art You Need

Copy to come. This copy will be about

where to access the Pizza Hut branding
resource files as well as contact info for
questions.

1
Intro
2
Brand
Standards 3
Secondary
Elements 4
Brand
Protection 5
Premiums
& Wearables 6
Company
Documents 7
Production
Resources
 Colour
7.1 Swatches

Pizza Hut Red (coated)

Pantone 485C Process c0 m 95 y100 k 0

Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut C Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red

Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red

Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red

Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red

Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red

Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red

Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red Pizza Hut Red
 Colour
7.2 Swatches

Pizza Hut Green (coated) Pizza Hut Yellow (coated)

Pantone 347C Process c100 m 0 y 86 k3 Pantone 123C Pro c e s s c 0 m 2 4 y9 4 k0

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow Pizza Hut Yellow
 Colour
7.3 Swatches

Pizza Hut Dark Red (coated) Pizza Hut Black (coated)

Pantone 704C Process c100 m 0 y 86 k3 Proce s s c0 m 0 y 0 k1 0 0

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Dk Red Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black

Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Green Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black Pizza Hut Black