Fenomastic – Retail Module

Fenomastic – Retail Module

WHAT IS THE FENOMASTIC BRAND?

Category :
In the interior decorative paint and wall finish
category, users are searching for a reliable
brand giving them peace of mind, consistency
in quality and offer a variety of colours and
finishes.

Segment :
Competitive set includes wall decoration and
finishes, wall paper, wood panelling and other
paints.
Fenomastic – Retail Module

WHAT IS THE FENOMASTIC BRAND?

Reasons to believe
The Fenomastic brand has been used by
professionals for more than 30 years and is
developed by a team of world class R&D
chemists.

Brand Benefits
Functional:
Offers a variety of colours and finishes, and is
a consistent high quality interior paint.

Emotional:
Attains peace of mind and satisfaction.
Fenomastic – Retail Module

FENOMASTIC – “Specified by professionals”

ENAMEL EMULSION

GOLD
Fenomastic – Retail Module

FENOMASTIC
EMULSION
Fenomastic – Retail Module

FENOMASTIC EMULSION
FEATURES BENEFITS

Good flow Easy Application

Good Hiding
Good Washability Easy maintenance

Wide colour variety Easy Creativity

Low VOC Better indoor air

quality
Fenomastic – Retail Module

PROJECT REFERENCE: Dubai Airport

Fenomastic – Retail Module

FENOMASTIC
ENAMEL
Fenomastic – Retail Module

FENOMASTIC ENAMEL
FEATURES BENEFITS

Good flow Easy Application

Non-Yellowing Non fading colours

Lead free Non-health hazardous

Wide Colour variety Easy Creativity

Fenomastic – Retail Module

PROJECT REFERENCE: IBN BATTUTA MALL

Fenomastic – Retail Module

PROJECT REFERENCE: BURJ Al ARAB

Fenomastic – Retail Module

FENOMASTIC
GOLD
Fenomastic – Retail Module

FENOMASTIC GOLD
FEATURES BENEFITS
Good flow Easy Application
Good hiding
Good Washability Easy maintenance
Wide colour variety Easy Creativity

Anti-fungal Hygienic - Prevents

Anti-bacterial bacterial growth
Anti Fire Spread Reduces Fire Spread

Low VOC Better Indoor Air

Quality
Crack bridging (1.4mm) Covers cracks up to
1.4mm
Fenomastic – Retail Module

What is VOC?
VOC -“Volatile Organic Compounds".

• Solvents that evaporate into the air

at room temperature and contribute
to the formation of smog.

• VOC reduction improves indoor air

quality
Fenomastic – Retail Module

What is crack bridging?

Fenomastic – Retail Module

Test Certificates

Reference Projects
•Dubai Municipality
•D E W A
•Ministry of Public Works
•Abu Dhabi Municipality

Tested for
•Crack Bridging Ability
•Anti-Fire Spread
•VOC
•Chemical content
Fenomastic – Retail Module

Project References: MASDAR zero carbon city

Fenomastic – Retail Module

What did your customers want?

• Beautiful looking home
– Variety of colours

• Better indoor air quality

• Peace of mind
– From choosing to buying
– From buying to painting
Fenomastic – Retail Module

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THANK YOU‫ال‬ ً‫كرا‬44‫ش‬