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    5 Simple Tips for Marketing to Nerds

    Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
    by John Patrick Pullen Aug 01, 2013 1 minute

    A broad demographic with fickle yet discerning tastes, nerds can be either a super-sidekick or an archenemy to small businesses. Nerdist's Chris Hardwick and Peter Levin speak geek, and they offer these tips for casting a level-12

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