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    Naming Your Business? Consider These 3 Points First

    Finding the right name can make or break your business.
    by Jodi Helmer Jan 01, 2014 2 minutes
    Source: Shutterstock

    It's one of the first and most significant decisions a startup needs to make. Pick the wrong name--one that doesn't resonate with customers, is difficult to pronounce or spell or is too close to another business's name--and it could have major detrimental effects on your brand, SEO and bottom line.

    Steve Manning is founder and CEO of Igor, a

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