How This Blow-Dry Salon Franchise Went From 3 Units to 50
Blo, an international franchise, attracted the attention of Gwyneth Paltrow and others.
by Jason Daley
Jun 01, 2015
2 minutes
Ari Yakobson wasn’t aware of the growing trend of blow-dry bars when he stumbled upon the three-unit chain Blo Blow Dry Bar in 2008.
“Being blunt, at first I thought the Blo concept was ridiculous and wouldn’t work,” says Yakobson, who at the time owned a chain of children’s hair salons across Canada. “But I took a look at the numbers and became intrigued. I
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