Check Out the Investors You Haven't Considered Yet
Wealthy families have money to invest. Here's how to find it.
by Michelle Goodman
Oct 01, 2015
2 minutes
When Morten Middelfart went searching for seed investors for Social Quant, his Twitter analytics company in Tampa, Fla., his banker suggested pitching Atlantic Merchant Capital Advisors, a local family office. One informal meeting with the private investment firm, which manages the wealth of individuals and their families, was all it took to land Middelfart’s venture
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