Entrepreneur

Meet the Franchisor Offering Manly Pedicures

A clubhouse atmosphere sets a men's grooming salon apart.
Refuge for dudes: Hammer & Nails in L.A.

Michael Elliot remembers the experience well. “A friend of mine thought I really needed a pedicure, but she didn’t know how to tell me,” says the Los Angeles screenwriter. “So she surprised me one day and took me to a salon packed with women.”

Elliot loved the foot treatment, but he was uncomfortable and embarrassed in the setting. As soon as he walked in, he says, he felt out of place. Soon the one other male customer in the shop

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