What This Casket Maker Learned from Honda, Tesla and Steve Jobs
Former auto designer Joseph Ledinh knows he's in a grim business. But that's why it's so exciting.
When Joseph Ledinh’s grandfather passed away, in 1998, he and his father went casket shopping. “Every funeral home in New Jersey had the same product,” he says. “Hillenbrand, Matthews International and Aurora controlled the market. It was frustrating, but there was nothing we could do -- we had to buy that day.”
Ledinh figured there was a business in making modern caskets, but the timing was wrong: He was focused on becoming an automotive designer. He
