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    Surprising Success Secrets from the Starbucks of Korea

    A "French" bakery from Asia rises to take on America.
    by Jason Daley Aug 01, 2016 1 minute
    Source: Photographs courtesy of Paris Baguette CafĂŠ

    The smell of fresh baguettes baking, shelves full of croissants, cream cakes and pastries in shop windows: It’s not what Americans associate with South Korea. But that’s the unexpected hub of this French-style export. In 1988, businessman Hur Young-in launched the Paris Baguette

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