Everand Logo

Welcome to Everand!

  • Entrepreneur

    Who's That Gift Really For?

    Before you give, think about how thoughtful you're actually being.
    by Ross McCammon Dec 01, 2016 3 minutes
    Source: Illustration by Paul Sahre

    Hey, everyone in my imaginary office. Gather round. I have some new holiday rules for you all to follow.

    Here we go: General cheer is OK. Merriment will be considered on a case-by-case basis. The occasional burst of mirth will be tolerated. Kyle can wear his candy-­cane pants. And here comes the really important one: Gifts—material and monetary—are banned unless you think really, really hard before giving one.

    I recognize that some of you enjoy giving gifts. I recognize that

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur10 min read
    Top Franchises for Diversity, Equity & Inclusion
    A franchise is most successful when it reaches a wide variety of communities—and to do that best, it needs to bring a diversity of voices and experiences into its franchisee and corporate-level ranks. That’s why, for the third year, we’ve chosen the
    Entrepreneur3 min read
    Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
    Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A
    Entrepreneur12 min readCorporate Finance
    Charities Are Getting Down to Business
    Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion

    Related Books & Audiobooks