Entrepreneur

This Designer Bucked Fashion Norms. Learn Why It Worked.

Industry norms be damned.
Tanya Taylor

Consumers have more information at their fingertips than ever. has changed how people shop. And yet many industry traditions have remained -- like, say, fashion’s longstanding insistence that brands create four collections a year. But even the most deeply embedded rules are starting to crack. Tanya Taylor is one of the changemakers: She’s a fashion designer who remade her to focus on just two strong -- and why it worked out.

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