Fast Company

GETTING THE MESSAGE

Bonin Bough

HOST, CLEVELAND HUSTLES; AUTHOR, TXT ME (646) 759-1837

Why did digital-marketing innovator Bonin Bough ditch Triscuits for TV? Snack-food giant Mondelez’s chief media and e-commerce officer left in August to star in CNBC’s Cleveland Hustles, a business-focused reality show

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