Inc.

What Do You Do When You Land the Big One?

Every startup wants an Apple as a partner. But make sure you’re ready when it happens

A NUMBER OF MONTHS AGO, my startup, Iodine, had the kind of moment that all startups dream about. We were invited by Apple—yes, that Apple—to partner on the launch of an app framework for health, called CareKit.

For a software startup, it doesn’t get much better. Here we are, a little, nine-person shop, getting early access to Apple’s developer tools, and there was Apple

You’re reading a preview, subscribe to read more.

More from Inc.

Inc.2 min read
Regionals.Inc
We’re a nation of competitors. Always have been—from the sharp-elbowed scramble for land unleashed by the Homestead Act to the improbable televised spectacle that is the American Cornhole League. In business, of course, winning is about revenue. Our
Inc.2 min read
Golden Oldies
1. A Gilded Age progressive capitalist, George Pullman sought to improve the lives of workers, and profit from it. The Pullman Palace Car Company built luxury passenger rail cars and leased them to railroads. He was lauded for hiring Blacks to serve
Inc.2 min read
Proving Product-Market Fit With Preorders
Running a household is a lot like running a business. But office managers don’t use chore charts, so why should a parent be stuck with antiquated tech? That question led friends Nathalie Stratton, Mei-Lin Ng, and Susie Harrison (above, from left) to

Related Books & Audiobooks