Moving to a New Neighborhood
How to know you’re expanding your business to the right place—or the wrong one
THE SPECULATIVE fiction writer William Gibson, a pioneer of the cyberpunk genre, is often credited with saying “The future is already here—it’s just not evenly distributed.”
I’ve thought about this a lot recently, as I’ve overseen my company’s expansion into new cities. I’m happy to tell you that today, Gibson is flat-out wrong. The future of our cities is more evenly distributed
