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  • Fast Company

    OUT OF THE BIG BOX

    by Claire Dodson Feb 13, 2017 3 minutes

    Target

    The idea of a massive store that looks the same in every region is a thing of the past, at least for Target. In its place is a highly curated version tailored for dense urban areas. “How do we keep our store experience relevant?” asks Mark Schindele, Target’s SVP of properties. “We customize, we evolve, and we understand our guests.”

    In 2017, Target will roll out 28 new flexible-format stores, double the number it opened in 2016. The company’s first small-store effort, City Target, which launched in six

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