Is Target Losing Its Cool?
The retailer is having a tough time translating its trendiness and in-store experience to digital consumers.
Earlier this week, Target reported some to its investors: The retailer missed sales and earnings expectations at the end of 2016. Perhaps most worrisome is that fact that same-store sales were down 1.5 percent—something Brian Cornell, Target’s CEO, and attributed to “rapidly changing consumer behavior.” Moreover, the company’s 2017 projections weren’t promising, with a low-to-mid single-digit decline in sales expected this year. The result of this bevy of bad news for the company’s stock.
