The Atlantic

Amazon Is Making It Easier for Companies to Track You

In a letter to shareholders, Jeff Bezos wrote about how the company is making machine-learning tools widely available.
Source: Gary Cameron / Reuters

Like “big data” and “social media” before it, the term “artificial intelligence” has become so buzzworthy at this point that it’s largely lost meaning.

If everything seems to be powered by A.I., that’s because many companies are desperate to be perceived as leaders in machine learning (or deep learning, or natural language generation, all of which fall under the A.I. umbrella)—even when they’re not.

It’s understandable. Artificial intelligence is an increasingly powerful force in the world, even as our grasp of what A.I. is and does: “artificial intelligence tends to mean whatever it is that computers can’t quite master yet.”

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