Ellevest's Investing Platform Knows How to Speak to Women
Founded by Sallie Krawcheck, a Wall Street vet, the platform understands women's way of investing their money is different than how men do it.
Who runs the investing world? Not women. A staggering number of financial advisers -- 86 percent, in fact -- are male, most of them older than 50. “If we set out to build a business, a female-focused digital investment platform.
