Baby boomers, not millennials, most influence the auto industry
by Casey Williams, Chicago Tribune
Oct 06, 2017
4 minutes
For baby boomers, the automobile has always been a symbol of style and freedom. The generation of 76.4 million born between 1946 and 1964 who once romped in the back seats of their parents' station wagons has determined what we drive for over a half-century. With advanced technology and designs catering to this demographic, boomers will influence our rides long past when they hang up their key chains.
In their youth, baby boomers were enticed with a Jetsonsonian future in which turbine-powered cars like GM's 1956 Firebird II concept drove themselves. Reality has been slow to catch
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