Here’s a Crazy Idea for Startups: Profits
A renegade VC firm has a new approach to funding. You want its money? First demonstrate that you can earn some.
Bryce Roberts was tired of hearing the same pitch over and over again: An entrepreneur would come calling with a bold idea and empty pockets, ready to build the future but for the lack of $2 million and a business model. The money, hopefully, would come from Roberts—he was a venture capitalist, after all, one who had long specialized in seed-stage companies. The business model would follow.
