Everand Logo

Welcome to Everand!

  • Entrepreneur

    6 Entrepreneurs Share the Bad Idea That Led to a Success

    Founders reveal the mistakes that led to better solutions.
    by Entrepreneur Staff May 01, 2018 2 minutes
    Source: Michele Marconi
    Michele Marconi

    Good ideas are the product of bad ideas -- the failure leads us to success. So we asked six entrepreneurs: What was a bad idea that led to a great one?

    Related: The Simplest Test of Whether Your Business Idea Is Good or Bad

    1. Free gifts

    “When we launched [job marketplace] Vettery, we sent personalized gifts to everyone is a big deal, and we wanted to help them celebrate! One guy got placed at a mattress company, so we hand-delivered him a new mattress. We quickly learned this wasn’t scalable, but we still firmly believed in celebrating each candidate placement. This led to the idea of a bonus. Now everyone who finds a job on Vettery receives $500.”

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur3 min read
    You’re Never Out of Options
    YOU’VE HIT a wall. Maybe it’s an idea that won’t work. A pursuit you were rejected from. An effort that failed. Now you feel stuck and frustrated. I’ve felt it too—but I learned four simple words that help me move past it. I think they can help you t
    Entrepreneur3 min read
    What’s the Real Damage?
    Miri Offir knows how to talk to people in crisis. After serving in the Israeli military, she came to the U.S. in 2003 and took a secretary job at the post-disaster recovery franchise 911 Restoration. She worked her way up—eventually becoming the comp
    Entrepreneur2 min read
    3 Ways to Build Real Businesses on the Side
    If you have marketable skills, but you aren’t sure how to spin them into a business, try teaming up with someone from an entirely different industry. Together, you could pinpoint opportunities for innovation. That’s what Gene Caballero did. Back in 2

    Related Books & Audiobooks