How This Man Became Auntie Anne's Pretzel King in the Philippines
Six years ago, Mikkel Paris became the pretzel brand's master franchisee in his home country.
Mikkel Paris knew very little about making pretzels, but suddenly he was supplying a large portion of the Philippines with them. In 2012, his family company took over as the nation’s Auntie Anne’s master franchisee, and he was put in charge of all 17 stores’ operations. As he got acquainted with the -- and learned what Filipinos path wasn’t so different from his previous experience: He’d spent eight years managing the 80-retailer shopping center within London’s bustling Liverpool Street railway station. Both jobs required a lot of creative management, as well as understanding an ever-changing . Since taking this new role, he has opened more than 30 new Auntie Anne’s locations, and he plans to double that by 2020.
