Emmy Nominations 2018: Netflix Takes Over
For the last 17 years, HBO has received more Emmy nominations annually than any other network, cable provider, or streaming service. That streak ended on Thursday, when the nominations for the 70th Emmy Awards were announced in Los Angeles. This time it was Netflix, with 112 total nominations to HBO’s 108, that topped the list.
On the one hand, it’s a tangible awards victory for Netflix’s flood-the-market strategy. As my colleague David Sims wrote on Monday, Netflix plans to spend this year on original programming, while HBO’s budget in 2017 was a thrifty $2.5 billion by comparison. Netflix’s numbers game seems to be paying off. But HBO still dominates when it comes to topped the list of shows this year with 22 total nominations, while ’s 21 nominations drew for second place with In other words HBO still has the blockbusters. But with 13 nominations for 12 for the limited-series Western and the sci-fi drama , and 10 for the wrestling comedy Netflix has plenty of hits of its own, and it’s barely getting started.
