The Atlantic

That Meme You’re Sharing Is Probably Bogus

Why linguistic urban legends go viral online
Source: Justin Lambert / Getty

Perhaps you’ve seen a meme floating around social media recently, purporting to reveal the etymology of the word tag.

“How old were you when you learned the game TAG stands for ‘Touch and Go’?” asks the most popular version of the meme. “I was today years old.”

This nugget of would-be wisdom spread like wildfire—one early iteration on Facebook has been shared more than 312,000 times. Fortunately, some had second thoughts about the “touch and go” derivation and checked reputable online sources.

On July 16, one day after the meme first took off on Facebook, noted a 25,300-percent uptick in searches for in their online dictionary, according to the company’s editor at large, Peter Sokolowski. on Twitter, “We’re 190 years old and ‘tag’ doesn’t mean ‘touch and go.’” The tweet linked to, though for the meaning, the etymology was unsatisfyingly given as “origin unknown.” Other dictionaries, such as

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic5 min readSocial History
The Pro-life Movement’s Not-So-Secret Plan for Trump
Sign up for The Decision, a newsletter featuring our 2024 election coverage. Donald Trump has made no secret of the fact that he regards his party’s position on reproductive rights as a political liability. He blamed the “abortion issue” for his part
The Atlantic6 min read
The Happy Way to Drop Your Grievances
Want to stay current with Arthur’s writing? Sign up to get an email every time a new column comes out. In 15th-century Germany, there was an expression for a chronic complainer: Greiner, Zanner, which can be translated as “whiner-grumbler.” It was no
The Atlantic5 min readAmerican Government
What Nikki Haley Is Trying to Prove
This is an edition of The Atlantic Daily, a newsletter that guides you through the biggest stories of the day, helps you discover new ideas, and recommends the best in culture. Sign up for it here. Nikki Haley faces terrible odds in her home state of

Related