Entrepreneur

Anheuser-Busch's New York Office is Home to the Workplace Brewery of Your Dreams

The casual workplace culture keeps the beer giant's staff happy and collaborative.
Source: Adam Friedberg
Adam Friedberg

Anheuser-Busch occupies an interesting space in . The maker of Budweiser was once America’s dominant beer producer, known for its St. Louis roots. Then it became a subsidiary of the Belgium-based AB InBev, the world’s largest beer company. As the beer industry  -- with craft makers on the rise, and more drinkers moving to wine and spirits -- it’s been experimenting with its and buying up others (like Goose Island). And its new, eight-story commercial strategy office in New York City’s Chelsea neighborhood signals the company’s desire to stay nimble despite its size. The space is designed by TPG Architecture and contains many features straight out of the tech-startup design playbook: a central staircase meant as much for congregating as traveling, and many carved-out spaces for staffers to quickly discuss everything from liquid innovation to new marketing campaigns. Of course, beer is served fresh from its in-house brewery, called 24th St. Hops. 

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
You’re Never Out of Options
YOU’VE HIT a wall. Maybe it’s an idea that won’t work. A pursuit you were rejected from. An effort that failed. Now you feel stuck and frustrated. I’ve felt it too—but I learned four simple words that help me move past it. I think they can help you t
Entrepreneur3 min read
What’s the Real Damage?
Miri Offir knows how to talk to people in crisis. After serving in the Israeli military, she came to the U.S. in 2003 and took a secretary job at the post-disaster recovery franchise 911 Restoration. She worked her way up—eventually becoming the comp
Entrepreneur2 min read
3 Ways to Build Real Businesses on the Side
If you have marketable skills, but you aren’t sure how to spin them into a business, try teaming up with someone from an entirely different industry. Together, you could pinpoint opportunities for innovation. That’s what Gene Caballero did. Back in 2

Related Books & Audiobooks