Entrepreneur

Why Floyd Obsessed Over This Detail of Its Ikea-Inspired Bookshelf

Easy of use and strength was key to creating a product that would last.
Source: Courtesy of Floyd
Courtesy of Floyd

Even if you don’t know it, you Ikea’s Billy bookcase. The Swedish retailer’s simple 1979 has sold more than 60 million units -- there’s nearly one for upstart Floyd. 

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