Entrepreneur

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of.
Source: Courtesy of Canndescent
Courtesy of Canndescent

In 2017, when Adrian Sedlin launched a line of cannabis flowers called Canndescent, he thought a lot about how most consumers had previously purchased . It likely came in clear plastic baggies, with its origins that evokes brands. Here’s how his team designed Canndescent in the least-baggie way possible.

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur11 min read
The Top 150 New and Emerging Franchises
Franchising is full of decades-old brands that have proven themselves—so why would someone consider buying a franchise from a brand-new franchisor instead? There are many reasons: Although newer franchise concepts may come with higher risk, you can u
Entrepreneur1 min read
The Path To Millions Starts Here
A million dollars sounds sexy. But what is it, really? For some, a dream. For others, a goal. A million in profit is a form of financial security—or at least the freedom to take some risks. A million in revenue is a marker point where business models
Entrepreneur2 min read
Which Fridge Would You Eat From?
Will people buy cheap food to help save the planet? The answer is yes—and no. This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by dat

Related Books & Audiobooks