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    The Language of Trust: Selling Ideas in a World of Skeptics
    The Language of Trust: Selling Ideas in a World of Skeptics
    The Language of Trust: Selling Ideas in a World of Skeptics
    Audiobook7 hours

    The Language of Trust: Selling Ideas in a World of Skeptics

    Written by Michael Maslansky

    Narrated by Michael Maslansky

    4.5/5

    ()

    About this audiobook

    Trust is dead.  Now what?  If you're trying to sell something-whether it 's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, these consumers reject the traditional approach to sales and marketing. But what if you have something good to say and can't get beyond this skepticism? To engage today's consumer, a new language of trust is needed. In this groundbreaking audio book, you'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
    LanguageEnglish
    PublisherOasis Audio
    Release dateMay 4, 2010
    ISBN9781608147212
    The Language of Trust: Selling Ideas in a World of Skeptics

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    Reviews for The Language of Trust

    4.5/5

    9 ratings1 review

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    • 5/5
      it was hard for me to listen to this at first. it felt like he was about to teach another way to manipulate consumers into making bad purchases. trust has been lost because consumers have been given good reason not to trust. Show and prove. But he is not teaching a better way to lie.
      obviously his method works, because he has gained my trust in this book.