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    Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
    Unavailable
    Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
    Unavailable
    Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
    Audiobook10 hours

    Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

    Written by David Kord Murray

    Narrated by Patrick Lawlor

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    There is no such thing as a truly original idea. Admit it, you've borrowed an idea before: from a competitor, a coworker, or the kid sitting next to you in the fifth grade. Borrowing Brilliance is a controversial, "big think" audiobook, challenging our notions of intellectual property and authorship, and exploring the evolution of a creative idea.

    Creative ideas were once the territory of the entrepreneur, the marketing department, and the advertising agency, but now they are the responsibility of every employee within a company. A new business discipline is emerging-"innovation" is now a department in many creative companies, tasked with generating new ideas. Murray knows because he was the head of innovation for the Fortune 500 software company Intuit. He was charged with teaching "creativity" to the members of the company. And that's where his "borrowing brilliance" program originated.

    Most people believe creativity is a gift; that it can't be taught; that it's innate in your thinking process, and either you have it or you don't. But Murray lifts the veil off the creative process, bringing it from the shadows of the subconscious mind into the conscious world. Creativity is not the result of divine intervention; it is something that can be learned and it is easily within reach.
    LanguageEnglish
    PublisherBrilliance Audio
    Release dateSep 17, 2009
    ISBN9781441801449
    Unavailable
    Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others
    Author

    David Kord Murray

    David K. Murray began his career as an aerospace scientist working on the space shuttle, the MX missile, and the International Space Station. Later, he became an entrepreneur and a Fortune 500 executive. He was the head of innovation at the software company Intuit and help similar positions at other companies. He is the author of the bestselling book Borrowing Brilliance and the CEO of Kord Consulting Group, LLC. He lives in Olympic Valley, California.

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    Reviews for Borrowing Brilliance

    4.5/5

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    • 5/5
      This audio delivers on its title. It explores originality and gives a systematic ways to create new ideas. His main point is that innovation comes about by combining what is already known in a unique way. One of the best audio's I have listened to this year and one I plan to listen to again.
    • 5/5
      A good dose of reality around innovation
    • 5/5
      A reliable and systematic way to be creative? Sounds oxymoronic but I think it is not. When I posed this problem to myself I came up with this: make a list of ten recent technology breakthroughs and put them on both the horizontal and vertical sides of a matrix. At each cell (off the diagonal) try to think of a way they can interact. You just went from ten to ninety possibilities. The basis for coming up with something new is growing explosively.This book has the wrong title. The brilliance is in your combination of ideas - on their own they may be ordinary. We are talking about brilliant borrowing.