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    Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
    Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
    Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
    Audiobook (abridged)7 hours

    Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

    Written by Seth Godin

    Narrated by Seth Godin

    4.5/5

    ()

    About this audiobook

    Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.

    Then small happened.

    Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
    LanguageEnglish
    PublisherHighbridge Company
    Release dateJul 24, 2006
    ISBN9781598871050
    Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
    Author

    Seth Godin

    Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

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    Reviews for Small Is the New Big

    4.5/5

    78 ratings6 reviews

    What did you think?

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    Review must be at least 10 words

    • 3/5
      Oké. But not exceptional. Some new insights. Fair enough.

      1 person found this helpful

    • 4/5
      This is a collection of brief, yet profound thought starters about business, marketing, and success in the post-industrial economy. Through his constant perceptiveness, he's assembled a wealth of examples that he uses to prod his audience to think differently than they've been trained. The format encourages the reader to pause and consider each "riff" rather than plowing through them in sequence. For me, the overall theme is that, despite the way old corporations and new "channels" dominate our attention, business has changed to a more natural set of dynamics. Care for customers and their needs matters more than ever. Technology merely serves as an accelerator and an equalizer. Phoniness is quickly detected, and positive relationships can be formed with anyone, anywhere.

      1 person found this helpful

    • 4/5
      The examples shared make the ideas tangible to implement for us readers
    • 4/5
      Great for learning tricks of customer service. A pillar for management
    • 5/5
      Old book from Seth Godin but really impressive how he can go deep into situations and insights in business, marketing that we usually miss or just don't consider important.
      how technology, web are playing to create new ways of doing marketing.
    • 4/5
      Very inspiring and entertaining. Spurns creative thinking. Good book on staying on top of change. Some really good short essays. Again, so much to learn about yourself and your business with Seth Godin's writings I highly recommend.