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    The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
    The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
    The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
    Audiobook9 hours

    The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

    Written by Bob Gilbreath

    Narrated by Bruce Reizen

    3.5/5

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    About this audiobook

    The old interruptive model of marketing doesn’t work. Customers are tuning out. They no longer listen to in-your-face messages. Marketing strategist Bob Gilbreath’s hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase.

    In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including:

    • Samsung’s laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States
    • Dove’s Campaign for Real Beauty and its viral video “Evolution,” which has been viewed more than 100 million times
    • Burger King’s Xbox advergames, which helped boost the company’s profits by 40 percent in one year

    This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers’ needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.

    LanguageEnglish
    PublisherBrilliance Audio
    Release dateOct 9, 2009
    ISBN9781441816856
    Author

    Bob Gilbreath

    Bob Gilbreath is chief marketing strategist at Bridge Worldwide, one of the largest global digital ad agencies. He has worked with some of the world’s largest marketers, including Procter & Gamble, Johnson & Johnson, Anheuser-Busch, and Ford. He currently leads digital strategy work for clients such as Kroger, Abbott, Luxottica, and ConAgra Foods. Bob was recognized by Advertising Age as one of the Top 50 Marketers of 2004. Bridge Worldwide headquarters are located in Cincinnati, Ohio.

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    3.5/5

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    • 5/5
      Great book on marketing’s move from interruption to permission to meaning. He explains why the old way is becoming less and less successful. Marketing with meaning on the other hand is changing the game and getting better results. People actually tune you in rather than out. Marketing with meaning is done by offering something of value independent of the purchase that drives your sales up. The first half of the book is filled with many interesting case studies and examples of both big and small companies. The second half he uses these examples when showing how to put this theory into action. What I love about this book is it shows what others have done successfully and gets you thinking in a different way.

      1 person found this helpful