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    Marketing for Dummies 2nd Ed.
    Marketing for Dummies 2nd Ed.
    Marketing for Dummies 2nd Ed.
    Audiobook (abridged)3 hours

    Marketing for Dummies 2nd Ed.

    Written by Alexander Hiam

    Narrated by Brett Barry

    5/5

    ()

    About this audiobook

    Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.

    Discover how to:

      • Prepare hard-hitting campaigns
      • Plan and stick to your budget
      • Use research effectively
      • Increase consumer awareness
      • Satisfy your clients' needs
      • Boost your sales
    LanguageEnglish
    PublisherHarperAudio
    Release dateNov 6, 2007
    ISBN9780061555985
    Marketing for Dummies 2nd Ed.
    Author

    Alexander Hiam

    Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.

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      Comprehensive resource for grant seekers, includes information on federal grant applications, as well as private and foundation donors.