Inside the Tornado
Written by Geoffrey A. Moore
Narrated by Geoffrey A. Moore
3.5/5
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About this audiobook
In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.
Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.
Geoffrey A. Moore
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.
More audiobooks from Geoffrey A. Moore
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Rating: 4 out of 5 stars4/5Escape Velocity: Free Your Company's Future from the Pull of the Past Rating: 3 out of 5 stars3/5Zone to Win: Organizing to Compete in an Age of Disruption Rating: 4 out of 5 stars4/5
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Reviews for Inside the Tornado
49 ratings3 reviews
- Rating: 4 out of 5 stars4/5Nice Book , should read this book after Crossing the Chasm by the same author
2 people found this helpful
- Rating: 5 out of 5 stars5/5Great read, analysis of competitiveness of markets and how it emerges and shifts. Old one but still always relevent. One of the few that worth a second read
2 people found this helpful
- Rating: 5 out of 5 stars5/5Excellent book. After you've "crossed the chasm" (another of Moore's books) and you're on the other side, you need to build the momentum. Get the bowling pins knocking down so fast they create a tornado. When you read the "Chasm" books by Moore, you'll understand! Top flight marketing book and well worth the read.