Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Selling the Invisible: A Field Guide to Modern Marketing
    Unavailable
    Selling the Invisible: A Field Guide to Modern Marketing
    Unavailable
    Selling the Invisible: A Field Guide to Modern Marketing
    Audiobook (abridged)1 hour

    Selling the Invisible: A Field Guide to Modern Marketing

    Written by Harry Beckwith

    Narrated by Jeffrey Jones

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

    • Greatness May Get You Nowhere
    • Focus Groups Don'ts
    • The More You Say, the Less People Hear &
    • Seeing the Forest Around the Falling Trees.
    LanguageEnglish
    PublisherHachette Audio
    Release dateApr 1, 2006
    ISBN9781594837159
    Unavailable
    Selling the Invisible: A Field Guide to Modern Marketing

    More audiobooks from Harry Beckwith

    Related to Selling the Invisible

    Related audiobooks

    Sales & Selling For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Learning Is The Key To Success

      Sep 23, 2019

      1 HOW/WHEN DID YOU GET INTO MARKETING – WHAT SPARKED YOUR INTEREST IN THE INDUSTRY? I started at Auckland Council in late 2016 as a publicity specialist, after a few years working in television and public relations. I quickly realised that my passion

      3 min read

    • Article

      Enabling Sales Success

      Jun 17, 2018

      DESIGNATION: Head: Small Business and Professional Banking (Sales) COMPANY: Nedbank Limited SALES FORCE SIZE: +- 800 CAREER SUMMARY: Various sales and leadership roles, mostly related to the small business, private banking and medium-sized corpora

      2 min read

    • Article

      Visionary, Servant Leadership

      Dec 1, 2017

      DESIGNATION: Executive Head: Sales and Service, Business Banking COMPANY: Nedbank Limited SALES FORCE SIZE: • Number of sales people: 425 general and 167 specialist sales and sales management people, managed through a matrix management and direct

      2 min read

    • Article

      Adelaide’s Own

      Feb 3, 2021

      Adelaide’s Own
      4 min read

    • Article

      The Future Of Marketing

      Sep 23, 2019

      The Future Of Marketing
      5 min read

    • Article

      With You All The Way

      Sep 22, 2021

      With You All The Way
      4 min read

    • Article

      Why Design Agencies Are Still Relevant.

      Mar 24, 2019

      AMPLIFIER DESIGN IS A CREATIVE-LED AGENCY WITH A MULTI-DISCIPLINED TEAM. WHY IS IT IMPORTANT TO BE CREATIVELED WITH DESIGNERS FIRST AND FOREMOST? At the core of any brief we get, there’s an objective to communicate a message—whether that’s a simple s

      3 min read

    • Article

      Podcasts For Entrepreneurs

      Oct 9, 2020

      Podcasts For Entrepreneurs
      2 min read

    • Article

      What Do You Stand For?

      May 25, 2016

      What Do You Stand For?
      2 min read

    • Article

      Spotlight On Marketing

      Sep 22, 2017

      Spotlight On Marketing
      2 min read

    • Article

      Digitising New Zealand’s Sme Community

      Sep 16, 2018

      Since entering the market with a phone book, Yellow’s faced the digital revolution and come out the other end with a business that’s 50 percent digital and growing. Now, it’s time for New Zealand’s SMEs to follow suit, in order to help them get their

      3 min read

    • Article

      Everything Must Go

      Mar 20, 2018

      Retail advertising has always been at the centre of the specialist versus generalist debate. Traditional retail, trade and below the line work has been shaped by the need to balance supporting both marketing and sales teams, and meeting the demands o

      3 min read

    • Article

      Keeping Your Eye On The Ball

      Apr 20, 2022

      Keeping Your Eye On The Ball
      4 min read

    • Article

      Adaptive Retail The Next Evolution In Retail

      Apr 14, 2024

      The quest for growth is not easy. Markets are mature, customers are fickle, competition is fierce and new entrants can be more innovative and have a lower cost to entry. Retail is essentially everywhere. To win in it is to create a memorable customer

      3 min read

    • Article

      Let’s Focus On Franchising

      Jun 24, 2019

      Are you as amazed as I am about the number of franchised businesses that keep popping up all over New Zealand? Did you know that New Zealand is the most franchised country in the world – with one franchised unit for every 124 people? That’s just one

      1 min read

    • Article

      The Best Marketers Are Farmers, Not Hunters: Marketing In A Globalised World And How It’s Changing

      Sep 23, 2019

      For many years, marketers identified themselves as advertisers, responsible for promoting the company – broadcasting a message and convincing people to buy their brand. While advertising is still an important part of marketing, the playing field has

      8 min read

    • Article

      A Burst of Branding

      Apr 1, 2014

      A Burst of Branding
      2 min read

    • Article

      Brain Trust

      Aug 8, 2018

      As an architect or designer it’s natural to assume a circular relationship of ‘win work, do work, publish work’ in terms of marketing. To a certain extent this remains true, our work is the best marketing tool. Following such a singular approach, how

      4 min read

    • Article

      Creating A Culture Of Customer-centric High Performers

      Apr 22, 2020

      In 2019 we interviewed some of Australasia’s top business leaders and asked them one key question: What are your biggest challenges? Across the board, virtually all of them had the same two answers: 1. They wanted to empower and grow their people; a

      2 min read

    Reviews for Selling the Invisible

    4.5/5

    177 ratings19 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 4/5
      Excellent distillation of major marketing concepts. A Quick listen, too.
    • 5/5
      Key nuggets for anyone that feels stuck articulating value in their service.
    • 5/5
      Good book with great advice on sales and how to
    • 3/5
      Now bad content. thought it could have been read better. Lacking enthusiasm compared to other sales books.
    • 4/5
      Good but I think it could have been better if there were stories to galvanize the ideas. It was as if he was just stating bullet point ideas with a little explanation.
    • 5/5
      Found great value and strategies for our technology company. We always make a lot of effort on the Integrity aspect of our service and that section was very re-assuring.
    • 5/5
      I loved the book! The reader cuts right to the point with executable tips that will change the way you view. So small with tons of tips!
    • 5/5
      Great book with some outdated examples such as Sears’ success. It changes a marketers’ strategy from using adjectives and puffery to understanding and conveying the wish to help solve buyers’ needs.
    • 4/5
      good one. vividly explain the concept very simple to understand
    • 5/5
      Succinct, worth a listen. 5 words left to post review!
    • 5/5
      Good audio book, BUT the author simply glosses over topics at a fast pace; and, this creates discomfort in my brain box.
    • 4/5
      some great takeaways and causing me to reevaluate some things related to my role and tasks at work as a trainer, connector.
    • 5/5
      Very good and helpful shine light on simple approaches to communicate with customers.
    • 5/5
      just amazing book...short audio Book, but worth every minute of it,
      just listen very carefully to every advice, write it down because you will use it in your marketing strategy of course!!
    • 5/5
      If I say brilliant, it'd be an understatement - 90 minutes of marketing "golden nuggets"...
      Highly recommended!

      1 person found this helpful

    • 4/5
      Very good book on communication and relationships. Well written and flows very well. Provides sound principles for marketing. Great insight on how to read customers and have a better understanding of what they are thinking. Great book for anybody in the service industry. I recommend

      1 person found this helpful

    • 4/5
      Short book packed with ideas on how to sell services. Many of them generic, however there were a few I found very valuable. One that stood out for me was: You are selling a relationship not your expertise. The reason is that most of your prospects cannot evaluate your expertise so it is assumed. They can however, tell if the relationship is good. This is the kind of book I will listen to again.
    • 4/5
      I have read this book, a very good book and I keep a copy for referenceSuggests very practical things for selling services
    • 5/5
      One of the best marketing books I have ever read. It really opened my eyes to marketing. A must read. I thoroughly enjoyed its brief chapters that allow for quick reading.