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    Unavailable
    Inside Apple: How America's Most Admired--and Secretive--company Really Works
    Unavailable
    Inside Apple: How America's Most Admired--and Secretive--company Really Works
    Unavailable
    Inside Apple: How America's Most Admired--and Secretive--company Really Works
    Audiobook6 hours

    Inside Apple: How America's Most Admired--and Secretive--company Really Works

    Written by Adam Lashinsky

    Narrated by Adam Lashinsky

    4/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

    If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).

    Based on numerous interviews, the audiobook offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.

    While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

    Editor's Note

    In the news…

    With Apple’s big App Store monopoly lawsuit looming, this behind-the-scenes look at the inner workings of the notoriously insular tech giant reveals how Apple keeps creating products that inspire a cult-like following.

    LanguageEnglish
    PublisherHachette Audio
    Release dateJan 25, 2012
    ISBN9781611130966
    Unavailable
    Inside Apple: How America's Most Admired--and Secretive--company Really Works

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    Reviews for Inside Apple

    4/5

    92 ratings9 reviews

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    • 5/5
      Great book for entrepreneurs and CEO. Steve Jobs was a super man.
    • 5/5
      A great book and that shows the dark side of the moon, highly recommended.
    • 5/5
      Insight into a secretive and extremely successful company, led by the man, Steve Jobs. I took away some great things from this book.
    • 5/5
      This book essentially focuses on Steve Jobs and his C-level employees shaping Apple and a good behind the scenes look at how Apple was and hopefully still is able to achieve the products they do. Well written and read.

      1 person found this helpful

    • 4/5
      Great book, but tries to tell you that everything was calculated at every step which is simply not.

      1 person found this helpful

    • 4/5
      A quick read, and much better than the Steve Jobs biography. Lashinsky actually delves into what makes Apple tick, rather than the flurry of insider details and anecdotes that Isaacson delivered.

      1 person found this helpful

    • 2/5
      Da ich schon die Steve Jobs-Biographie von Walter Isaacson gelesen habe, die mir gut gefallen hat, konnte ich diesem Buch nicht viel Neues abgewinnen. Als Chefin kann ich sowieso nicht so agieren, wie die Leute bei Apple es tun, da würde ich mich meinen Mitarbeitern gegenüber schämen (ich bin zu nett)- zum Glück bin ich in einer Branche, wo es auch freundlich geht.Insgesamt war es nichts Neues über Apple, das weiß man ja alles schon - Verschwiegenheit, sehr autoritärer Zuschnitt, Atmosphäre der Angst, hoher Stellenwert des Designs....Da Apple erfolgreich ist, und Steve Jobs selbst auch sehr erfolgreich war, haben sie wohl irgendwie Recht. Aber da ist auch viel Stilisierung dabei. Ich benutze selbst Apple-Produkte und bin damit zufrieden, würde mir aber manches anders wünschen. Ich habe aber auch einen DELL-Laptop mit Microsoft-Betriebssystem und Lexmark-Drucker, mit denen ich auch zufrieden bin. Mag sein, dass ich ein Banause bin. Apple ist eben sehr schön, hat einen wahnsinnig hohen ästhetischen Wert, es ist eine echte Marke. Man hat mit einem DELL-Laptop nicht die gleiche Erotik, das ist unbestritten. Aber dennoch ist mir das ganze Apple-Getute zu viel, auch in diesem Buch. Wie gesagt: Es ist enorm erfolgreich, daher also wird diese Art der Betriebsführung als richtig erachtet. In meiner Abteilung gehen wir anständig miteinander um, dennoch habe ich eine eindeutige Führungsposition, wir haben ein gutes Betriebsklima, sind auch erfolgreich, haben aber auch mal einen Feierabend und haben Freunde. Wir werden kein IPad entwicklen. Aber wir sind glücklich.
    • 3/5
      yes i know,,it is my ftend and father it my jobs,,can with book it is form engglis
    • 2/5
      A rather ordinary business book. Most of the information can be found either in the Jobs/Isaacson biography or Fortune articles the author wrote. The Jobs legacy endures.