Audiobook8 hours
Inside the Box: A Proven System of Creativity for Breakthrough Results
Written by Drew Boyd and Jacob Goldenberg
Narrated by David Drummond
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
The traditional attitude toward creativity in the American business world is to “think outside the box ”: to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it's a problem-specific solution that does nothing to engender creative thinking more generally.Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking “inside the box,” working in one's familiar world to create new ideas independent of specific problems. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT's techniques and principles have instilled creative thinking into such companies as Procter Gamble, Johnson Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With “inside the box ” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.
Author
Drew Boyd
Drew Boyd is assistant professor of marketing and innovation at the University of Cincinnati. He trains and consults in the fields of innovation, marketing, persuasion, and social media. He lives in Cincinnati, Ohio.
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