The 22 Immutable Laws of Marketing
Written by Al Ries and Jack Trout
Narrated by David Drummond
4.5/5
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About this audiobook
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Al Ries
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
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Reviews for The 22 Immutable Laws of Marketing
340 ratings37 reviews
- Rating: 5 out of 5 stars5/5This book will blow your mind. I've read a ton of business and marketing books and this one is one of the best.
1 person found this helpful
- Rating: 5 out of 5 stars5/5Everything about this book was pure genius, and timeless marketing advice. I read this in 2022, and all of these from this 1993 book still stand today, this is clear when you apply the laws to examples of today’s marketplace. Much of it can even be applied to popularity in your personal circle of influence.
My favorite parts of this book were the realizations:
1. That marketing and attention is all about being first in the market
2. revolutions are quiet.
3. Don’t chase the short term profits and what’s popular that others are doing
4. follow trends not hype
5. Hype mostly always dies
6. Focus on one product, and be unique about it
7. Marketing has no logic; marketing, just like popularity, is all emotion and psychology.1 person found this helpful
- Rating: 5 out of 5 stars5/5Great listen, enjoyed the points listed, I hope to use some them
- Rating: 5 out of 5 stars5/5Love it , change my mind about marketing . I hope i can apply this to my business
- Rating: 3 out of 5 stars3/5It's a good book to go over certain concepts, but you really can just get the cliff notes of it and still be fine. A LOT of the book is just examples of companies that tried or failed to try the different laws and statistics about how those attempts or failures to attempt went for the companies in question. This book was first written in 1993 so a lot of the references are outdated such as the fate of Donald Trump or the unlikelihood that anyone would ever want a "videophone;" considering that Donald Trump is now president and smartphones are pretty much the only type of phones that exist these days. Aside from that, it is a good read.
- Rating: 5 out of 5 stars5/5Great book. Concise, original, thought provoking and well-read as well.
- Rating: 5 out of 5 stars5/5Interesting book for people who is into branding and the communication
- Rating: 1 out of 5 stars1/5irrelevant and outdated information, some ideas may have been ok some day but does not stand the test of tine
- Rating: 3 out of 5 stars3/5Too American focused and while talking about other economies the information aren’t correct
- Rating: 4 out of 5 stars4/5Great narrator, and very good content. However, the ending was pretty pessimistic.
- Rating: 5 out of 5 stars5/5The rules all make complete sense and are presented in ways that are easily executed. Should be a basic primer for anyone in business.
- Rating: 5 out of 5 stars5/5This man is gifted with wisdom. Thank you so much!
- Rating: 5 out of 5 stars5/5This is an eye opener. Dubunks many myths of traditional Marketing
- Rating: 3 out of 5 stars3/5There are a lot of lessons to me learned but also many many things which not apply in the world of todays marketing. PS: the writers don’t like Trump so much, and keep mentioning how dumb he is. I did not like that.
- Rating: 5 out of 5 stars5/5Wonderful and easy to understand. Best to be read a few times
- Rating: 5 out of 5 stars5/5good book. read it of you are interested in the topic.
- Rating: 5 out of 5 stars5/5Great book really good tips, and quick listen. Ideas to implement
- Rating: 5 out of 5 stars5/5I can not explain what this book has done for me . I’ve searched all over the the right answers for marketing and this book is by far life changing and I Highly , Highly!!!! Recommend .
- Rating: 5 out of 5 stars5/5This book is quite old, many the companies mentioned are not anymore existing, let alone remembered. Many of the lessons are still very much useful, however I really wonder if some of the laws enumerated should be changed given the current advances.
- Rating: 5 out of 5 stars5/5That’s divine Music for my Ears, and for my Business.
- Rating: 5 out of 5 stars5/5Essential for everyone entrepreneur! Marketing is the most important thing for a business.
- Rating: 5 out of 5 stars5/5very good read if you are in marketing. draws a lot on bog marketing battles of the past. you come out of this with a much better understanding of how to better direct your marketing efforts in the macro and micro. 100% would recommend.
- Rating: 3 out of 5 stars3/5Good ideas, but the book has aged quite a bit. I would be interested in seeing a modern version with more relevant examples in today's world where attention has become the biggest commodity.
- Rating: 4 out of 5 stars4/5I can only say about this short and to-the-point book is that no matter what you are up to, whether marketing your product or yourself in the job market, this is a must-read book. You'll find interesting examples in this book that I do not intend to spoil.
- Rating: 5 out of 5 stars5/5This book is a must listening to get a wider view on marketing
- Rating: 5 out of 5 stars5/5great content, easy listening! rules that everyone at least need to know about!
- Rating: 4 out of 5 stars4/5Interesting and informative, though a little out of date
- Rating: 5 out of 5 stars5/5Great, I loved it. A kind of logical argument, pragmatic approach, and reality.
- Rating: 5 out of 5 stars5/5Definitely better than I thought. Great information and dialogue. Reader was great
- Rating: 5 out of 5 stars5/5In what at first appears to be a burglary gone wrong, At first, the murder a successful Wall Street trader and his family appears to be a burglary gone wrong. Then another financial executive dies in a suspicious “suicide.” Ty Hauck left law enforcement and is now an investigator works for a major private security firm. As he investigates the deaths, he uncovers an international financial conspiracy and discovers that the miscreants will kill anyone who gets in their way.With its fast pace and building suspense coupled with convincing characters, makes this a book that will give readers much to enjoy.Recommended.