The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
Written by Becky Sheetz-Runkle
Narrated by Karen Saltus
4.5/5
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About this audiobook
The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to:
? Choose the right ground for your battles
? Prepare without falling prey to paralysis
? Leverage strengths while overcoming limitations
? Strike competitors' weakest points and seize every opportunity
? Focus priorities and resources on conquering key challenges
? Go where the enemy is not
? Build and leverage strategic alliances
Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
Becky Sheetz-Runkle
Becky es autora, conferencista, maestra de artes marciales y estratega en mercadeo. Es una oradora comprometida con las empresas y grupos empresariales de mujeres. Habla sobre la estrategia de Sun Tzu con grupos empresariales de hombres y mujeres. Su libro, Sun Tzu para mujeres: el arte de la guerra para ganar en los negocios, ha sido llamado de «lectura obligatoria» por Today’s Chicago Woman, recomendado por la revista Baseline a sus lectores de nivel C, mencionada en The Economist, y es un libro destacado y seleccionado por los lectores en la revista Today’s Financial Women. Posee veinte años de experiencia en comunicaciones y estrategias de mercadotecnia. Es una autoridad reconocida en temas críticos para las mujeres en los negocios, fue columnista del Washington Business Journal y con frecuencia fue publicada y entrevistada por impresos nacionales, web, radio y medios televisivos.
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Reviews for The Art of War for Small Business
77 ratings8 reviews
- Rating: 1 out of 5 stars1/5Maybe the book is good. But the reading is terrible
2 people found this helpful
- Rating: 5 out of 5 stars5/5Great book. Labours to explain workable solutions for small businesses.
- Rating: 5 out of 5 stars5/5Every small business should read this, not once but over and over. Well done!
- Rating: 5 out of 5 stars5/5good book. you sort of read the art of war again as the author repeats the verse from the book again
- Rating: 4 out of 5 stars4/5I could tell that the book itself is good, but the narration wasn't to my taste. I know it's probably just me, but I found her sharp intakes of breath irritating.
- Rating: 4 out of 5 stars4/5good way to access the art of war. well written.
- Rating: 5 out of 5 stars5/5Giving examples of how Tsun Zhu is applied in the small business area is great. It really helps in understanding the concepts in the art of war.
- Rating: 1 out of 5 stars1/5She breathes way to heavy for me. Slow down lady