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    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    Audiobook12 hours

    How the World Sees You: Discover Your Highest Value Through the Science of Fascination

    Written by Sally Hogshead

    Narrated by Sally Hogshead and Erik Bergmann

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    About this audiobook

    Sally Hogshead believes the greatest value you can add is to become more of yourself.

    Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

    She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

    The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

    LanguageEnglish
    PublisherHarperAudio
    Release dateJul 1, 2014
    ISBN9780062332066
    Author

    Sally Hogshead

    Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

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    • 5/5
      fantastic

      2 people found this helpful

    • 5/5
      In this book, Sally Hogshead extends the ideas she introduced in her first book, Fascinate, and applies them not to corporations or products, but to individuals, in order to help them create their "personal brand." If you've ever choked when trying to answer the question "Tell me about yourself," this book is for you. Hogshead's system, which clearly has its roots in MBTI personality typing, hones in on key personality traits that describe your approach to business and personal situations. The theme of the book is that all approaches are valid, and she frames these qualities in positive terms that let you describe yourself with confidence. In contrast to MBTI she has developed her system with the intention of making money, and while the companion website provides a wealth of free information, there are also ample opportunities to buy even more. Still, her ideas are interesting, and the book is well enough written to stand on its own.