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    Hello, My Name is Awesome: How to Create Brand Names That Stick
    Hello, My Name is Awesome: How to Create Brand Names That Stick
    Hello, My Name is Awesome: How to Create Brand Names That Stick
    Audiobook2 hours

    Hello, My Name is Awesome: How to Create Brand Names That Stick

    Written by Alexandra Watkins

    Narrated by Gina Sorell

    4.5/5

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    About this audiobook

    Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
    LanguageEnglish
    PublisherAscent Audio
    Release dateOct 1, 2014
    ISBN9781469092317

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    Reviews for Hello, My Name is Awesome

    4.5/5

    15 ratings3 reviews

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    • 5/5
      One of the best branding books i read this year!
      Totally Awesome Thanks :)
    • 5/5
      Great guide for the creation of a brand name. Good luck!
    • 5/5
      This book is a must-read to anyone who will be involved with naming anything related to business. There is also a section covering a review of the current names. The author is funny. The writing is light and understandable. A true joy to read and will always have a place on my shelf. Thank you, Mrs. Watkins and everyone, involved with the book.