Audiobook4 hours
A Crowdfunder's Strategy Guide: Build a Better Business by Building Community
Written by Jamey Stegmaier
Narrated by Mitchell Lucas
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
More Than Money
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $1.4 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.
This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project.
But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
Author
Jamey Stegmaier
Jamey Stegmaier is president and cofounder of Stonemaier Games and has been designing board games for most of his life. He is also a writer and blogger. He lives in St. Louis with his cats, Biddy and Walter.
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Reviews for A Crowdfunder's Strategy Guide
Rating: 4.714285714285714 out of 5 stars
4.5/5
14 ratings3 reviews
- Rating: 5 out of 5 stars5/5Ein tolles Audiobook aus dem man viele Tips für die eigene Crowdfunding Kamagne mitnehmen kann. Ich kam kaum hinterher mir Notizen zu machen. Jetzt sehe ich auch, warum manche Kampagne von anderen gefloppt ist, die ich selbst unterstützenswert fand.
- Rating: 5 out of 5 stars5/5Great guide. Very complete with a checklist of key tasks to drive a successful campaign. Thank you!
- Rating: 5 out of 5 stars5/5Comprehensive summary and analysis of what it takes to build a successful kick starter campaign.
Includes lots of great case studies.