Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior
    Invisible Influence: The Hidden Forces that Shape Behavior
    Audiobook6 hours

    Invisible Influence: The Hidden Forces that Shape Behavior

    Written by Jonah Berger

    Narrated by Keith Nobbs

    4.5/5

    ()

    Switch to ebook

    About this audiobook

    In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat.

    “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit

    If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong.

    Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom.

    By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).
    LanguageEnglish
    PublisherSimon & Schuster Audio
    Release dateJun 14, 2016
    ISBN9781508211426
    Author

    Jonah Berger

    Jonah Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on natural language processing, change, social influence, word of mouth, and why products, services, and ideas catch on. Berger has published more than seventy papers in top-tier academic journals; and popular accounts of his work often appear in publications like the New York Times, the Wall Street Journal, and Harvard Business Review. He frequently consults for companies like Google, Apple, Nike, and the Gates Foundation, helping them leverage language, drive change, and get their stuff to catch on. He’s been named one of Fast Company’s most creative people in business and millions of copies of his books are in print in dozens of languages around the world.

    Related authors

    Related to Invisible Influence

    Related audiobooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      No, You Can’t Feel Sorry for Everyone: The idea of empathy for all ignores the limits of human psychology.

      Apr 14, 2016

      The world seems to be getting more empathetic. Americans donate to charity at record rates. People feel the pain of suffering in geographically distant countries brought to our attention by advances in communications and transportation. Violence, see

      5 min read

    • Article

      1 To Be Is To Buy

      Nov 6, 2017

      1 To Be Is To Buy
      3 min read

    • Article

      There Are No True Rebels: We follow others no matter how hard we try.

      Oct 20, 2016

      The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning,” Jonah Berger writes in the opening of his 2016 book, Invisible Influence: The Hidden Forces That Shape Behavior.

      5 min read

    • Article

      How Social Media Encourages Consumption

      May 1, 2020

      When it comes to making decisions about saving money for the future, many of us are ‘grasping at straws’. Why is that? Figuring out how much to save for the future is no easy task — and the fact that many of us will now live to be 100 makes it even h

      6 min read

    • Article

      Feedback

      May 26, 2021

      I’ve really enjoyed Phil Slade’s contribution to Money over the years in his Mind Games column. Having studied psychology myself, I’m able to get a sense of how many of our decisions around money are often not so much about money at all. One of the m

      2 min read

    • Article

      Find Your Tribe

      Feb 17, 2023

      Find Your Tribe
      5 min read

    • Article

      Should You Tell Everyone They’re Honest?

      Jun 28, 2018

      Here is the predicament that most of us seem to be in. We are not virtuous people. We simply do not have characters that are good enough to qualify as honest, compassionate, wise, courageous, and the like. We are not vicious people either—dishonest,

      10 min read

    • Article

      Mary McNamara: A Code Of Conduct For Grown-ups That Everyone In Hollywood Should Already Know But Doesn't

      May 13, 2019

      "Code of conduct" may be the three most boring words in the universe, signifying a document many of us sign in the same desultory fashion we "agree" to the million conditions imposed while buying from iTunes or to enter arbitration if our surgery goe

      3 min read

    • Article

      The Problem with Self-Control

      May 1, 2019

      OVEREATING, UNDER-SAVING, over-borrowing and under-exercising are just a few of the short-sighted behaviours that we are often guilty of. Now the bad news: Acting in our own long-term interest is only getting more and more difficult. Why? Because our

      7 min read

    • Article

      All Well And Good

      Jan 6, 2023

      All Well And Good
      10 min read

    • Article

      Good Choices, Bad Choices

      Mar 23, 2020

      Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d

      4 min read

    • Article

      Privacy Settings

      Feb 5, 2022

      Privacy Settings
      5 min read

    • Article

      The Psychology of Influence

      May 1, 2019

      Change is one of the few constants for every organization today. What are some of the key challenges it presents? One of the challenges — especially for organizations that have been successful — is just that: they have been successful. They’ve learne

      8 min read

    • Article

      Q&A

      May 1, 2017

      You have found that people don’t always have well-defined preferences—and that we often ‘make up the rules’ for a decision on the spot. Describe how this works. When people make choices, they don’t simply refer to a ‘master list’ of preferences in th

      6 min read

    • Article

      You Have to Invent Yourself: An Interview with Jaron Lanier

      Jun 11, 2018

      I think of a social media company, in particular Facebook and to a degree Google, as an existential mafia. They’re saying, you have to work with us or you effectively won’t exist. You’ll become invisible to everybody. Your very corporeality is in our

      11 min read

    • Article

      App-ily EVER AFTER

      Jan 6, 2021

      App-ily EVER AFTER
      6 min read

    Related categories

    Reviews for Invisible Influence

    4.5/5

    130 ratings2 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 5/5
      Nice book Jonah, I loved it and will surely recommend it to friends.
    • 5/5
      A very good read for any benavioral science enthusiast who is looking to understand the psychology workings of why people sometimes act in certain ways.