Audiobook4 hours
Help First: Sell Less. Profit More.
Written by Chris Cooper
Narrated by Chris Cooper
Rating: 5 out of 5 stars
5/5
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About this audiobook
The best salesmen in the world aren't salesmen at all.
They're helpers.
Offering the best service isn't enough. Your future clients need to know:
1. Who you are
2. Why you're doing what you do
3. How you'll solve their problems
4. Why they'll like you.
In other words, they need to be sold on your service. One problem: you hate selling. This book is for you.
You didn't start your business to be a slimy salesperson, and you don't need to feel like one. In "Help First," Chris Cooper explores the path toward growth, profitability and the NEW marketing that will let you feel good about selling yourself.
They're helpers.
Offering the best service isn't enough. Your future clients need to know:
1. Who you are
2. Why you're doing what you do
3. How you'll solve their problems
4. Why they'll like you.
In other words, they need to be sold on your service. One problem: you hate selling. This book is for you.
You didn't start your business to be a slimy salesperson, and you don't need to feel like one. In "Help First," Chris Cooper explores the path toward growth, profitability and the NEW marketing that will let you feel good about selling yourself.
Author
Chris Cooper
Chris Cooper is a Professor in the School of Events, Tourism and Hospitality Management, Leeds Beckett University, UK. He is co-editor of Current Issues in Tourism.
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