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    Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
    Unavailable
    Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
    Unavailable
    Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
    Audiobook10 hours

    Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

    Written by Morgan Brown

    Narrated by Morgan Brown

    4.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this audiobook

    The definitive playbook by the pioneers  of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

    It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was  New York City Yellow Cabs. 

    So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building  a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.

    Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.  

    An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateApr 25, 2017
    ISBN9781524722630
    Unavailable
    Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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    Reviews for Hacking Growth

    4.5/5

    49 ratings8 reviews

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    • 5/5
      If you are in marketing, you should think about doing things differently. Hacking growth gives you that!
    • 5/5
      An insightful and practical guide book on growth hacking. Must be helpful to either start ups or grown ups.
    • 4/5
      Maybe not the greatest or the most aspiring, but there are many stories and lessons from the real world on how others did hack their growth or failed to.
    • 5/5
      Its a leap forward book. A must for business makers.
    • 5/5
      Amazing material, I was looking for ideas on how to improve results online and this book really helped me
    • 5/5
      Excellent book packed with practical tips and tools for growth success
    • 5/5
      OUTSTANDING book for every startup. Run ? & get it ????
    • 5/5
      an amazing book highly recommended for all product designer .