Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers
    Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers
    Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers
    Audiobook1 hour

    Marketing to Introverts: How to Attract and Keep the Reserved 50 Percent as Customers

    Written by Marcia Yudkin

    Narrated by Marcia Yudkin

    4.5/5

    ()

    Switch to ebook

    About this audiobook

    Increase your understanding of psychological diversity and its impact in business.

    If you're in business and love hanging out with other people as much as you can, it's essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success.

    In this groundbreaking report, learn about introverts' attitudes, behavior, preferences, and beliefs as they pertain to buying and business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies. Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing, and more.

    Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of introvert clients and colleagues.

    Author Marcia Yudkin, who has published over a dozen books on business and communication, estimates that 70-75% percent of her clients over decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has conducted as well as her observations and quotes from experts.

    After implementing her suggestions, you'll experience fewer interpersonal misunderstandings and conflicts. You'll make better connections with a wider swath of people and enjoy more productive business relationships. You may expand your flexibility, empathy, and offering options. And the payoff will include more relaxed and satisfied customers who stick with you.

    ©2017 Marcia Yudkin (P)2017 Marcia Yudkin

    LanguageEnglish
    PublisherCreative Ways (Marcia Yudkin)
    Release dateAug 16, 2017
    ISBN9780991269037
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

    More audiobooks from Marcia Yudkin

    Related to Marketing to Introverts

    Related audiobooks

    Marketing For You

    View More
    View More

    Related podcast episodes

    Related articles

    Related categories

    Reviews for Marketing to Introverts

    4.5/5

    3 ratings1 review

    What did you think?

    Tap to rate

    Review must be at least 10 words

    • 4/5
      The author offers some useful insights on being more sensitive to introverts’ energy and encourages finding/creating new ways to serve introverts instead of expecting them to live with “the way we’ve always done it.”