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    The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
    Unavailable
    The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
    Unavailable
    The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
    Audiobook8 hours

    The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

    Written by Scott Galloway

    Narrated by Jonathan Todd Ross

    4/5

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    Currently unavailable

    Currently unavailable

    About this audiobook

    NEW YORK TIMES BESTSELLER
    USA TODAY     BESTSELLER

    Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

    For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

    Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

    In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

    Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    LanguageEnglish
    PublisherPenguin Random House Audio
    Release dateOct 3, 2017
    ISBN9780525499114
    Unavailable
    The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

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    Reviews for The Four

    4/5

    194 ratings5 reviews

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    • 4/5
      Full of insights
    • 2/5
      Reads like a one way conversation with the author in an off Main Street bar. He’s had a few, has some very strong opinions, and is a little riled up. The writing style was off putting and at times felt unprofessional. I found myself skimming paragraphs, and sometimes full sections. While there were some interesting insights, I just didn’t like it.
    • 5/5
      Beautiful insight from an outsider analysis. I recommend it even if sometimes it feels like the sore looser is talking (in the chapter about Google for example).

      1 person found this helpful

    • 4/5
      An essential read for the New Age of Tech Giants

      1 person found this helpful

    • 4/5
      If you're looking for an insightful, interesting and even entertaining look at the ever-changing digital economy, Galloway's fascinating book is "it." The author's extensive experience in marketing/business bolsters his credibility -- even if readers don't ultimately embrace all of us premises. His writing is lively, even though some sections border on becoming rants (I'm no Puritan by any stretch, but the multiple F-bombs he drops to emphasize his passionate convictions seem out of place and borderline unprofessional.) But I nitpick. "The Four" is a riveting work that reshaped many of my conceptions about Amazon, Apple, Facebook and Google. It was one of the fastest "reads" in a year. Readers who have even a tenuous interest in how Goliaths in the tech industry are changing the world will find the book well worth their time.

      3 people found this helpful