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Philip Fernbach
Phil Fernbach is a cognitive scientist and professor of marketing at the University of Colorado at Boulder. He has written for and had his work profiled in numerous publications such as the New Yor...view morePhil Fernbach is a cognitive scientist and professor of marketing at the University of Colorado at Boulder. He has written for and had his work profiled in numerous publications such as the New York Times, the Wall Street Journal and BBC World News.view less