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Ebook540 pages7 hours
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Rating: 4.5 out of 5 stars
4.5/5
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About this ebook
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Reviews for The Adweek Copywriting Handbook
Rating: 4.488372093023256 out of 5 stars
4.5/5
43 ratings4 reviews
- Rating: 5 out of 5 stars5/5Its great copywriting but also for getting help with making concepts, great book
- Rating: 5 out of 5 stars5/5Almost felt like an entire course in copywriting! I learned a lot from this book and have used a lot of its knowledge in my digital marketing career. While somewhat dated, the foundations of copywriting remain the same.
- Rating: 5 out of 5 stars5/5What a great book! It reflects all the years of Hard work and knowledge adquired of this man, recommended 100% not only if you are interested in Copywritting but algo in Marketing and in other aspects of your life.
- Rating: 5 out of 5 stars5/5What made this book so great? Joe Sugarman. Only Sugarman could show you how to make liabilities and objections selling points that actually close the deal. Greatness given form. Thanks, Joe!
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