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    BYOB: The Unapologetic Guide to Being Your Own Boss
    BYOB: The Unapologetic Guide to Being Your Own Boss
    BYOB: The Unapologetic Guide to Being Your Own Boss
    Ebook142 pages2 hours

    BYOB: The Unapologetic Guide to Being Your Own Boss

    By Gloria Roheim McRae

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    About this ebook

    More and more graduates are realising that traditional employment is not always the best option; its self-sufficiency! How do you get there? By studying the paths of successful entrepreneurs like Gloria Roheim McRae. Gloria is on a mission to educate and inspire the under 30 a.k.a. the Millennial generation to become self-sufficient, #LikeABoss. Want to do what you love and get paid for it? Want to learn from bosses worldwide, create the lifestyle you desire and make a difference everyday? BYOB The Unapologetic Guide to Being Your Own Boss will show you how.
    LanguageEnglish
    PublisherBookBaby
    Release dateSep 15, 2013
    ISBN9780991922017
    BYOB: The Unapologetic Guide to Being Your Own Boss

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      Book preview

      BYOB - Gloria Roheim McRae

      started.

      1

      Being Your Own Boss Today

      The Social Web Opportunity for Me and You

      Gloria Roheim McRae

      I wholeheartedly believe that we have never lived in a better time for young women and men to be their own bosses. Whether you consider yourself a freelancer, an entrepreneur or a business owner, the Internet has made it possible for you to compete and offer products and services to anyone, anywhere around the world. You no longer need to depend on having angel investors, financing or a rich husband to run your own gig. All the power to you if you are leveraging those types of resources as well. A young woman out of university can make a full-time business of her jewellery line from her bedroom by putting it online, just as a mid-career professional can start her own catering company online.You can even start out of high school. Have you heard of the Nigerian-Canadian Ebony Oshunrinde, the sixteen-year-old producer from Brampton, Ontario, also known as Wondagurl? She created a beat used in Crown, a track on Jay-Z’s Magna Carta Holy Grail album. Talk about living big and not waiting for permission to do it! Visit BYOBBOOK.com to watch some of the amazing interviews with fellow bosses with businesses of all types.

      Creativity in business has never been more respected than it is today.

      Still, we have a way to go until creative professions and knowledge-based workers are valued as accountants or lawyers are. Knowledge workers in the 21st Century are what factory workers were to the 20th Century. They are moving society forward and changing the landscape of our markets. Just think of the rise in tech start-ups and application developers, compared with the decline in manufacturing and the automotive industry. Businesses and individuals have begun to appreciate the importance of innovation and design within their industries and are willing to invest resources into such talent. This world is where the weird among us are thriving.

      Seth Godin is an American entrepreneur, author, marketing maverick and public speaker. At age fifty-three years, with two sons and his lovely wife, Godin is followed by over 200,000 worldwide fans for his innovative thinking and viral marketing insight. As Godin puts it, Weird (not normal) means that you’ve made a choice, that you’ve stood up for what you believe in and done what you want, not what the marketer wants. More and more, that’s precisely what’s happening. (p. 16 We Are All Weird The Myth of Mass and the End of Compliance). And that is what being your own boss is all about.

      Big multinational companies are no longer the only prestigious places to work, and trying to appeal to the masses is no longer a winning strategy. Quite the contrary. People are seeing upheaval in multinational companies such as Ford and Kodak where, after thirty years of committed work, employees are waking up to discover that the pensions they were counting on vanished, or their colleagues are levelled by mass layoffs, topped with the elimination of entire departments and divisions. Included are many of my family members.

      The perceived security associated with big business and a salaried position has been exposed for what it is: as unpredictable as anything else.

      If you think about it, the only difference between a solo-business and a bigger business is the size and scope of their revenue and their problems. In both cases, there are human beings behind the scenes building and running the business, clients and consumers for whom a business serves, and competition to contend with (unless you’re a monopoly).

      Suffice it to say that with the online networks, technology advancements and the Internet available to the average citizen, options for everyone have expanded infinitely. Given our new reality, why not start your own business? Why not embrace the weirdo within you and make use of the amazing and free resources available at your fingertips, from social media engagement to direct e-mail marketing? Why not build a business and life around flexible work arrangements, where you’re the boss and you create your destiny? Sure, it comes with a shit-ton of challenges too. And in many ways I am a huge advocate of taking ownership of your own path and standing for something more than what you’re told you should do with your life. From my experience, the should in life will age you fast. Should causes you anxiety, illness, sleepless nights and leaves you with a whole lot of emptiness and inflammation. The problem I see is that very few of us take a pause regularly to examine when, how, and why we formed the beliefs that we have. I speak particularly of those thoughts we have in our heads that exalt judgemental insight every single day. In most cases, I notice that we can’t even remember when these ideas of how life should go were formed. What if we stopped to ask ourselves, How will my life be enhanced if I achieve what I’ve desperately wanted to achieve?

      At least for the duration of this book, adjust the lenses through which you see life. Consider that it doesn’t pay off to live someone else’s version of success and fulfilment, so let’s all agree to stop experiencing life like that. Okay? Say it with me, I’m done with shoulds, and I’m moving on with life, on my terms. How does that feel?

      WORK SECTION TWO

      Download your PDF Work Sections at BYOBBOOK.com

      Take a few moments to make note of your answer to the question:

      How will my life be enhanced if I achieve what I’ve desperately wanted to achieve?

      For a bonus challenge, make a list of ten shoulds that you live by, circle the ones you’re willing to let go, and replace them with new, more empowering choices for your life. What might some of those empowering choices be? Write as much down as you can.

      Demystifying the Social Web for Bosses

      Many people believe that being on social media means gaining instant fans and clients overnight. Others think that social media is only valuable for a business when companies have thousands of followers. As I mentioned earlier, the social web is my business. That is, I built my business around helping bosses like you leverage the best of the social web to build and grow your business. So allow me to take a moment to demystify what it’s all about, and explain why this time is the perfect opportunity for you.

      The social web—also known as our online networks or social media—is one of the most misunderstood opportunities of our time. I came to this conclusion after working with dozens of entrepreneurs and organisations. The social web is the single, most powerful tool that you have at your disposal and for the most part it’s free, apart from the investment of your time and energy.

      The social web is how people socialise or interact with each other throughout the World Wide Web (WWW). This global phenomenon happens through websites, including social networking sites like Facebook, Twitter, LinkedIn, YouTube etc., which are all forms of media, referred to as social media. And you can see why: they’re social in nature, leveraging relationships, word of mouth and two-way communication. In its most simple form, that’s social media, my friend.

      How people connect, build relationships, communicate, buy from one another – all of that’s happening on the social web. So if you meet new people online, if you communicate with another person through a blog or Twitter, if you have an active LinkedIn or Facebook account, or even a photo sharing Flickr Web Album, you’re already on social media and using the social web.

      Yet, when I say the word social media in a room of business owners, I hear reactions ranging from I know I need it but I don’t know where to start, to it’s just a popularity contest, to what’s the return on my time and investment for bothering with it? and I’m just so overwhelmed I don’t know what to do on it. You will also hear people concerned about how to handle an online blunder without ruining their reputation and others worried that they won’t appeal to a large enough body of people. In the end, most entrepreneurs know that they need social media but they have no idea where to start.

      What Social Media IS

      Social Media IS a huge opportunity to broaden your network and build relationships.

      Social Media IS a place to share yourself openly and authentically.

      Social Media IS for business and personal use.

      Social Media IS the best way to broadcast your business, for free.

      Social Media IS also a place for online advertising and marketing.

      What Social Media IS NOT

      Social Media is NOT for everyone. Unless you’re patient, trusting and up for sharing, it’s not for you. And if you’re paranoid and controlling, it’s best you steer clear.

      Social Media is NOT a get-rich-quick system; it requires a long-term commitment just like, well, everything worthwhile in life.

      Social Media IS NOT mass marketing.

      Social Media IS NOT a personal safety and security hazard—not for most people.

      Social Media IS NOT going away.

      But first, I want to tell you how I became my own boss, and how I leveraged the social web to build and grow.

      How I started

      What would you say if I told you that I started my entire business in ninety-nine days? Well I did, and you can too. In 2010, I had reached the point of no return. Between August 1st and November 9th, I quit my last full-time job

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