Amusing the Million: Coney Island at the Turn of the Century
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Coney Island: the name still resonates with a sense of racy Brooklyn excitement, the echo of beach-front popular entertainment before World War I. Amusing the Million examines the historical context in which Coney Island made its reputation as an amusement park and shows how America's changing social and economic conditions formed the basis of a new mass culture. Exploring it afresh in this way, John Kasson shows Coney Island no longer as the object of nostalgia but as a harbinger of modernity--and the many photographs, lithographs, engravings, and other reproductions with which he amplifies his text support this lively thesis.
John F. Kasson
John F. Kasson, who teaches history and American studies at the University of North Carolina at Chapel Hill, is the author of Houdini, Tarzan and the Perfect Man; Amusing the Million; Rudeness and Civility; and Civilizing the Machine.
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Amusing the Million - John F. Kasson
Coney Island: the name still resonates with a sense of excitement, the echo of an earlier age. Once commanding two miles of beach on the southwestern end of Long Island, the amusement center has seen its domain dwindle to an area sixteen blocks long and two wide. Coney now lives largely on the borrowed capital of its past. It wears an air of faded glory, making it a favorite subject of Sunday-supplement articles and anecdotal tributes. But despite the nostalgia Coney Island arouses, the historical context in which it established its enduring national reputation remains neglected. As a result, Coney’s true significance has scarcely been grasped. The era of Coney Island’s famous amusement parks began in 1895, and they flourished in the years before the First World War. Coney’s heyday thus coincided with a critical period in American history, when the nation came of age as an urban-industrial society and its citizens eagerly but painfully adjusted to the new terms of American life. Changing economic and social conditions helped to create the basis of a new mass culture which would gradually emerge in the first decades of the twentieth century. At the turn of the century this culture was still in the process of formation and not fully incorporated into the life of society as a whole. Its purest expression at this time lay in the realm of commercial amusements, which were creating symbols of the new cultural order, helping to knit a heterogeneous audience into a cohesive whole. Nowhere were these symbols and their relationship to the new mass audience more clearly revealed than at turn-of-the-century Coney Island.
So major was the cultural upheaval Coney Island dramatized that it is difficult to recapture the age that went before it. Nineteenth-century America was governed by a strikingly coherent set of values, a culture in many respects more thoroughly Victorian
than the England over which Victoria reigned. Beginning in the antebellum period, a selfconscious elite of critics, ministers, educators, and reformers, drawn principally from the Protestant middle class of the urban Northeast, had arisen to assume cultural leadership. In the wake of the disintegration of the old colonial gentry class, these genteel reformers took as their mission to discipline, refine, and instruct the turbulent urban-industrial democracy. American apostles of culture strenuously labored to inculcate the Victorian virtues of character
—moral integrity, self-control, sober earnestness, industriousness—among the citizenry at large. Ideally, they believed, all activities both in work and in leisure should be ultimately constructive. Hard work improved the individual as well as society, curbing men’s animal passions, which if unchecked would bring about social collapse. Leisure, too, should be spent not in idleness but in edifying activities. Under their auspices, poetry, fiction, the visual arts, and related pursuits were legitimized not for art’s sake
but for their moral and social utility.¹
Throughout most of the nineteenth century this genteel culture occupied a position as the official
culture which deviant individuals and groups might defy but not as yet displace. Genteel reformers founded museums, art galleries, libraries, symphonies, and other institutions which set the terms of formal cultural life and established the cultural tone that dominated public discussion. Of critical importance to their success as cultural arbiters was their ability to enlist the support of influential shapers of the nascent mass culture, who echoed their tone and carried their message to a broad audience. This alliance between high
and middle
culture, between members of the cultural elite and commercial tastemakers, made the hegemony of the genteel culture possible. A series of technological innovations permitted widespread dissemination of inexpensive books, periodicals, engravings, lithographs, photographs, and other mass reproductions—the beginnings of the communications revolution which has so characterized our own time. As nineteenth-century cultural entrepreneurs sought to develop a vast new market, they popularized genteel values and conceptions of art. The editors of the leading popular magazines and monthlies, the new mass publishers, the most widely respected writers, lecturers, and artists participated in the commercialization of American culture; but in their public postures they resolutely directed their gazes above the coarse and vulgar realities of everyday life to the lofty realm of the ideal. In a mobile, culturally insecure nation, acquisition of reproduced objets d’art, familiarity with uplifting
writers, and espousal of genteel values became badges of status and refinement.
Despite its considerable following, however, this genteel or Victorian
culture by no means penetrated all aspects of American life. The United States in the nineteenth century contained a strikingly heterogeneous and diverse population with a variety of cultures and subcultures. Genteel cultural reformers never achieved the control they sought, a fact they readily acknowledged. To reconcile social change with order, industrial growth with stability, democracy with authority, was the extraordinary challenge they set themselves. From their perspective whatever gains they achieved appeared modest in the face of the immense problems that remained. Despite determined efforts, they particularly sensed their failure to exert a pervasive influence upon the urban working classes and new immigrant groups, both of whom clung as best they could to their own cultural forms and values. In the later nineteenth century, moreover, an assertive new economic elite arose with less intimate ties to the custodians of culture. While some genteel reformers successfully formed alliances with these figures, often they found their social position overshadowed by the nouveaux riches, their authority in eclipse. Resentfully, genteel spokesmen castigated the great industrialists as cultural barbarians, without education, refinement, responsibility, or restraint. By the end of the nineteenth century at both ends of the social scale, middle-class cultural arbiters felt the limits of their power.
Still more distressing, they soon discovered a rebellion among their very own children as well. A distinctly new generation came of age around the turn of the century, impatient with the intellectual and emotional restraints, stifled by the insulating comforts of genteel middle-class existence. Many of this generation’s leading minds hungered to immerse themselves in issues and experience outside the categories of genteel respectability—in the lives of the urban working class and ethnic minorities, in muckraking journalism of business and politics, in artistic realism and modernism, in feminism, education, and other fields. The limitations of genteel culture as an approach to a sprawling urban-industrial democracy appeared exposed as never before.²
Slowly at first in the late nineteenth century, then quickly as the twentieth century advanced, the genteel middle-class cultural order crumbled. And the entrepreneurs of mass culture, who had previously helped solidify the authority of genteel values, discovered new opportunities outside its confines. Hitherto, relatively few major commercial entertainers openly ventured beyond the pale of middle-class respectability. Popular impresarios such as P. T. Barnum learned to master the rhetoric of moral elevation, scientific instruction, and cultural refinement in presenting their attractions—from the Feejee Mermaid to the Swedish Nightingale, Jenny Lind. But by the turn of the century the managers of mass culture sensed new markets both within the urban middle class and spilling beyond its borders to high society
and the largely untapped working class, all eager to respond to amusement in a less earnest cultural mood: more vigorous, exuberant, daring, sensual, uninhibited, and irreverent. As a result, American mass culture embraced activities which had previously existed only on the margins of American